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The Business of Fashion

The Business of Fashion is a next-generation media company recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Founded by Imran Amed in 2007, BoF serves members in more than 125 countries.

The Business of Fashion
Luxury

10 Forces That Shaped Fashion in 2016

BoF and McKinsey & Company's in-depth report, The State of Fashion 2017, examines the trends that shaped the global fashion industry in 2016, from pervasive uncertainty to the deepening of discount culture.

Luxury

10 Forces That Shaped Fashion in 2016

BoF and McKinsey & Company's in-depth report, The State of Fashion 2017, examines the trends that shaped the global fashion industry in 2016, from pervasive uncertainty to the deepening of discount culture.


China

How Tsum’s Bet on Chinese Tourists Beat the Russian Recession

Tsum’s chief executive Alexander Pavlov explains how ‘red tourism’ from China and quick-response pricing strategies helped boost sales at the Russian department store by 40 percent.

China

How Tsum’s Bet on Chinese Tourists Beat the Russian Recession

Tsum’s chief executive Alexander Pavlov explains how ‘red tourism’ from China and quick-response pricing strategies helped boost sales at the Russian department store by 40 percent.


News & Analysis

Participate in BoF's Community Survey For a Chance to Win a Prize

Participate in our annual community survey to help shape the future of BoF and qualify for a chance to win Avenue 32 vouchers.

News & Analysis

Participate in BoF's Community Survey For a Chance to Win a Prize

Participate in our annual community survey to help shape the future of BoF and qualify for a chance to win Avenue 32 vouchers.


News & Analysis

Burberry and Tommy Hilfiger: Lessons in Fashion Immediacy

What do Burberry and Tommy Hilfiger’s experiments in ‘see now, buy now’ tell us about how fashion immediacy might evolve in 2017?

News & Analysis

Burberry and Tommy Hilfiger: Lessons in Fashion Immediacy

What do Burberry and Tommy Hilfiger’s experiments in ‘see now, buy now’ tell us about how fashion immediacy might evolve in 2017?


Fashion Week

Why BoF Is Not Covering Pre-Fall

The logic behind our choice not to review the majority of this season's pre-fall collections.

Fashion Week

Why BoF Is Not Covering Pre-Fall

The logic behind our choice not to review the majority of this season's pre-fall collections.


News & Analysis

Future VOICES Connects 10 Emerging Talents with Industry Elite

The winners of BoF and Topshop’s Future VOICES competition mingled with fashion industry leaders and pushed for technological innovation, greater inclusivity and other vectors of change.

News & Analysis

Future VOICES Connects 10 Emerging Talents with Industry Elite

The winners of BoF and Topshop’s Future VOICES competition mingled with fashion industry leaders and pushed for technological innovation, greater inclusivity and other vectors of change.


Luxury

10 Trends That Will Define the Fashion Agenda in 2017

In the new year, new patterns will shape the global fashion industry, from a resurgent China to a ‘wellness dividend,’ reveals BoF and McKinsey & Company's in-depth report, The State of Fashion 2017.

Luxury

10 Trends That Will Define the Fashion Agenda in 2017

In the new year, new patterns will shape the global fashion industry, from a resurgent China to a ‘wellness dividend,’ reveals BoF and McKinsey & Company's in-depth report, The State of Fashion 2017.


Retail

Live Blog: Catch up on John Galliano, Amber Valletta, Ian Rogers, will.i.am and Joan Smalls

As the three-day event concludes, revisit our real-time reporting from VOICES, BoF's new annual gathering for big thinkers in Oxfordshire, in partnership with QIC Global Real Estate.

Retail

Live Blog: Catch up on John Galliano, Amber Valletta, Ian Rogers, will.i.am and Joan Smalls

As the three-day event concludes, revisit our real-time reporting from VOICES, BoF's new annual gathering for big thinkers in Oxfordshire, in partnership with QIC Global Real Estate.


News & Analysis

Mario Testino's Meteoric Arc

With a genuine love for people, the larger-than-life photographer has turned his talent for creating and capturing a high-gloss world into a successful business and platform for philanthropy, earning him the inaugural BoF Global VOICES award.

News & Analysis

Mario Testino's Meteoric Arc

With a genuine love for people, the larger-than-life photographer has turned his talent for creating and capturing a high-gloss world into a successful business and platform for philanthropy, earning him the inaugural BoF Global VOICES award.


News & Analysis

John Galliano: ‘I Feel Much Freer’

In a rare live interview, master couturier John Galliano revealed the inner workings of his creative process at Maison Margiela and why he feels more ‘free’ and ‘open.’

News & Analysis

John Galliano: ‘I Feel Much Freer’

In a rare live interview, master couturier John Galliano revealed the inner workings of his creative process at Maison Margiela and why he feels more ‘free’ and ‘open.’