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The Business of Fashion

The Business of Fashion is a next-generation media company recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Founded by Imran Amed in 2007, BoF serves members in more than 125 countries.

The Business of Fashion
Technology

Amazon’s E-Commerce Dominance, Adidas Launches 3D-Printed Trainers

This week, Amazon is predicted to account for half of US online retail by 2021, while Adidas prepares to mass produce its new "Futurecraft 4D" shoe.

Technology

Amazon’s E-Commerce Dominance, Adidas Launches 3D-Printed Trainers

This week, Amazon is predicted to account for half of US online retail by 2021, while Adidas prepares to mass produce its new "Futurecraft 4D" shoe.


News & Analysis

Op-Ed | ‘See Now, Buy Now’ Is a Publicity Stunt, Not Real Process Innovation

Designer fashion brands must learn from fast fashion leaders and turn fashion immediacy into a genuine operational model to be truly responsive to customers, argues John Thorbeck.

News & Analysis

Op-Ed | ‘See Now, Buy Now’ Is a Publicity Stunt, Not Real Process Innovation

Designer fashion brands must learn from fast fashion leaders and turn fashion immediacy into a genuine operational model to be truly responsive to customers, argues John Thorbeck.


News & Analysis

Op-Ed | The Case Against ‘See Now, Buy Now’

The lag between a collection’s appearance on the runway and its availability in store is critical in developing the consumer’s desire to purchase, argues Anabel Maldonado.

News & Analysis

Op-Ed | The Case Against ‘See Now, Buy Now’

The lag between a collection’s appearance on the runway and its availability in store is critical in developing the consumer’s desire to purchase, argues Anabel Maldonado.


Sustainability

Social Goods | Makeup and Trans Women, Elle Turkey Age Limit, Conscious Consumerism

This week, makeup proves both friend and foe for trans women, Elle Turkey is declared inappropriate for under 18s, and the sustainability movement comes under fire.

Sustainability

Social Goods | Makeup and Trans Women, Elle Turkey Age Limit, Conscious Consumerism

This week, makeup proves both friend and foe for trans women, Elle Turkey is declared inappropriate for under 18s, and the sustainability movement comes under fire.


Technology

Alibaba's Global Retail Empire, Google's Impact on Luxury Investors and More...

This week, Alibaba's Jack Ma is challenging Amazon's retail ambitions, while Google searches have become a new essential for luxury investors.

Technology

Alibaba's Global Retail Empire, Google's Impact on Luxury Investors and More...

This week, Alibaba's Jack Ma is challenging Amazon's retail ambitions, while Google searches have become a new essential for luxury investors.


Technology

Saks Fifth Avenue's Data Leak, Rent the Runway Co-Founder Exits and More...

This week, thousands of Saks Fifth Avenue customers' personal data was made available online, Jennifer Fleiss departs Rent the Runway and Wal-Mart launches a tech incubator in Silicon Valley.

Technology

Saks Fifth Avenue's Data Leak, Rent the Runway Co-Founder Exits and More...

This week, thousands of Saks Fifth Avenue customers' personal data was made available online, Jennifer Fleiss departs Rent the Runway and Wal-Mart launches a tech incubator in Silicon Valley.


Technology

LVMH to Launch E-Commerce, Amazon Resumes Souq.com Talks

This week, LVMH is reported to be positioning itself as a competitor to Net-a-Porter, while sources say negotiations for Amazon's $650 million acquisition of Souq.com have restarted, and more...

Technology

LVMH to Launch E-Commerce, Amazon Resumes Souq.com Talks

This week, LVMH is reported to be positioning itself as a competitor to Net-a-Porter, while sources say negotiations for Amazon's $650 million acquisition of Souq.com have restarted, and more...


News & Analysis

In Trump’s America, the Price of Speech and Silence

In the face of so-called ‘America First’ policies curbing immigration and free trade, fashion executives are grappling with the implications of taking a public stance — or saying nothing at all.

News & Analysis

In Trump’s America, the Price of Speech and Silence

In the face of so-called ‘America First’ policies curbing immigration and free trade, fashion executives are grappling with the implications of taking a public stance — or saying nothing at all.


Retail

Op Ed | 7 Multi-brand Boutiques Transforming Chinese Retail

A new wave of fashion boutiques in far flung cities like Wuhan, Xi’an and Guiyang are creating opportunities for brands in an increasingly competitive Chinese market.

Retail

Op Ed | 7 Multi-brand Boutiques Transforming Chinese Retail

A new wave of fashion boutiques in far flung cities like Wuhan, Xi’an and Guiyang are creating opportunities for brands in an increasingly competitive Chinese market.


Workplace & Talent

The Best Companies to Work for in Fashion: Have Your Say

The Business of Fashion is working on a new careers initiative and we need your help.

Workplace & Talent

The Best Companies to Work for in Fashion: Have Your Say

The Business of Fashion is working on a new careers initiative and we need your help.