Shein
The $100 Billion Shein Phenomenon, Explained
BoF breaks down how the fast-fashion disruptor has built a global business that now rivals incumbent players like Zara and H&M.
The $100 Billion Shein Phenomenon, Explained
BoF breaks down how the fast-fashion disruptor has built a global business that now rivals incumbent players like Zara and H&M.
How to Compete With Shein
The Chinese fast fashion giant built an empire on unmatched speed-to-market and unbelievably low prices. To compete, others must play a different game.
How to Compete With Shein
The Chinese fast fashion giant built an empire on unmatched speed-to-market and unbelievably low prices. To compete, others must play a different game.
BoF Insights | Building Resilience and Value in Fashion’s Supply Chain
Read the latest BoF Insights report to get BoF’s perspective on the state of the fashion industry’s supply chain model, plus data-driven guidance on how companies can strengthen their supply chains in the face of pandemic and geopolitical challenges.
BoF Insights | Building Resilience and Value in Fashion’s Supply Chain
Read the latest BoF Insights report to get BoF’s perspective on the state of the fashion industry’s supply chain model, plus data-driven guidance on how companies can strengthen their supply chains in the face of pandemic and geopolitical challenges.
Shein Has a Serious New Competitor
One of many fast fashion players from China trying to use the Shein playbook to chip away at Boohoo and Fashion Nova is a new brand from e-commerce giant Alibaba.
Shein Has a Serious New Competitor
One of many fast fashion players from China trying to use the Shein playbook to chip away at Boohoo and Fashion Nova is a new brand from e-commerce giant Alibaba.
The Winners and Losers of the Holiday Season
Shoppers were spending in force this holiday season, but while some brands enjoyed big sales bumps, others slumped.
The Winners and Losers of the Holiday Season
Shoppers were spending in force this holiday season, but while some brands enjoyed big sales bumps, others slumped.
TikTok’s Balaclava Craze, Explained
Babushka-style scarves, knitted balaclavas and other headwear accessories have become increasingly popular within mainstream fashion.
TikTok’s Balaclava Craze, Explained
Babushka-style scarves, knitted balaclavas and other headwear accessories have become increasingly popular within mainstream fashion.
Can Shein Change?
The Chinese fast fashion giant just hired a head of sustainability, and is taking other steps to remove some of the mystery in how it operates. But some of the company’s critics say the fast fashion business model can’t be reformed.
Can Shein Change?
The Chinese fast fashion giant just hired a head of sustainability, and is taking other steps to remove some of the mystery in how it operates. But some of the company’s critics say the fast fashion business model can’t be reformed.
A Year of Hits and Misses for China’s Fashion Billionaires
Some of China’s most high-profile billionaire tech barons have seen their fortunes fade in 2021, but new business models and market trends have driven vast wealth creation for others.
A Year of Hits and Misses for China’s Fashion Billionaires
Some of China’s most high-profile billionaire tech barons have seen their fortunes fade in 2021, but new business models and market trends have driven vast wealth creation for others.
How the New Wave of Fast Fashion Brands Really Work
Edikted is less than a year old but it’s all over TikTok and already topping search rankings among Gen Z consumers. The brand’s founder explains his formula.
How the New Wave of Fast Fashion Brands Really Work
Edikted is less than a year old but it’s all over TikTok and already topping search rankings among Gen Z consumers. The brand’s founder explains his formula.
Why Fast Fashion Still Has Gen-Z’s Heart
The generation credited with leading the charge on climate activism and social justice is also propelling the growth of fast-fashion behemoths like Shein and Boohoo.
Why Fast Fashion Still Has Gen-Z’s Heart
The generation credited with leading the charge on climate activism and social justice is also propelling the growth of fast-fashion behemoths like Shein and Boohoo.