Shein
Shein Joins Fast Fashion’s Push Into Resale
Big brands are fuelling competition in the fast-growing market as they look to build brand loyalty and benefit from the green glow associated with resale.
Shein Joins Fast Fashion’s Push Into Resale
Big brands are fuelling competition in the fast-growing market as they look to build brand loyalty and benefit from the green glow associated with resale.
Shein’s New Rival, Explained
Pinduoduo is a giant in China but relatively unknown in America. It’s looking to change that with a new app, Temu, that sells ultra-cheap clothing, with thousands of new items added daily. Sound familiar?
Shein’s New Rival, Explained
Pinduoduo is a giant in China but relatively unknown in America. It’s looking to change that with a new app, Temu, that sells ultra-cheap clothing, with thousands of new items added daily. Sound familiar?
Fashion’s Transparency Efforts Fall Short on Fundamental Data Points
More big brands are making public commitments to curb environmental impact and protect workers, but data on how they’re performing remains scarce, this year’s Fashion Transparency Index finds.
Fashion’s Transparency Efforts Fall Short on Fundamental Data Points
More big brands are making public commitments to curb environmental impact and protect workers, but data on how they’re performing remains scarce, this year’s Fashion Transparency Index finds.
How Technology Is Tearing Down Fashion’s Value Chain Siloes
Brands that have yet to tap technology like AI and Big Data to integrate their value chains from end to end are missing out on an opportunity to boost efficiency and profitability.
How Technology Is Tearing Down Fashion’s Value Chain Siloes
Brands that have yet to tap technology like AI and Big Data to integrate their value chains from end to end are missing out on an opportunity to boost efficiency and profitability.
Where Fashion-Tech Investors Are Putting Their Money
Capital is flowing into technologies that make fashion commerce more nimble, more sustainable and more engaging to shoppers — and, of course, the metaverse.
Where Fashion-Tech Investors Are Putting Their Money
Capital is flowing into technologies that make fashion commerce more nimble, more sustainable and more engaging to shoppers — and, of course, the metaverse.
How Shein Gatecrashed Fashion’s Sustainability Show
The ultra-fast fashion company launched a $50 million fund to tackle waste at the industry’s annual sustainability gathering in Copenhagen this week. Many saw it as greenwashing, but it’s straight out of fashion’s sustainability playbook.
How Shein Gatecrashed Fashion’s Sustainability Show
The ultra-fast fashion company launched a $50 million fund to tackle waste at the industry’s annual sustainability gathering in Copenhagen this week. Many saw it as greenwashing, but it’s straight out of fashion’s sustainability playbook.
Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion
Missguided, which went into administration and was bought in a fire sale this week, never quite established a unique style or signature product category that would differentiate it from bigger rivals like Boohoo, Asos or H&M.
Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion
Missguided, which went into administration and was bought in a fire sale this week, never quite established a unique style or signature product category that would differentiate it from bigger rivals like Boohoo, Asos or H&M.
The Opportunity in Hyper-Personalising Shopping
Big Data and AI can power one-to-one experiences that build long-term loyalty.
The Opportunity in Hyper-Personalising Shopping
Big Data and AI can power one-to-one experiences that build long-term loyalty.
The Debrief: Why Shein Is Valued at $100 Billion
BoF’s Cathaleen Chen joins chief correspondent Lauren Sherman to unpack the fast fashion giant’s path to its astronomical valuation.
The Debrief: Why Shein Is Valued at $100 Billion
BoF’s Cathaleen Chen joins chief correspondent Lauren Sherman to unpack the fast fashion giant’s path to its astronomical valuation.
The Key to E-Commerce Success: Treat Clothing as Content
For many consumers, the endless feed of new styles offered by online retailers like Shein, The RealReal and Grailed is as much about entertainment as shopping. Either way, they’re hooked.
The Key to E-Commerce Success: Treat Clothing as Content
For many consumers, the endless feed of new styles offered by online retailers like Shein, The RealReal and Grailed is as much about entertainment as shopping. Either way, they’re hooked.