Sephora
The Kombucha Effect Comes for Hair Care
Following the well-worn path from wellness hack to beauty solve, fermented ingredients are making their way to hair care, thanks to a growing number of high-profile startups.
The Kombucha Effect Comes for Hair Care
Following the well-worn path from wellness hack to beauty solve, fermented ingredients are making their way to hair care, thanks to a growing number of high-profile startups.
Inside Sephora’s Niche Fragrance Strategy
By betting early on indie brands, the retailer has been able to tap into trends and capitalize on a fast-growing market. But getting into and scaling is no easy feat for emerging lines.
Inside Sephora’s Niche Fragrance Strategy
By betting early on indie brands, the retailer has been able to tap into trends and capitalize on a fast-growing market. But getting into and scaling is no easy feat for emerging lines.
How Merit Won Over the Grown-Up Glossier Girl
Instead of getting caught up in Gen-Z mania, Merit has become profitable and expects to hit $100 million in revenue this year by targeting Millennials with classic luxury branding and no-makeup makeup.
How Merit Won Over the Grown-Up Glossier Girl
Instead of getting caught up in Gen-Z mania, Merit has become profitable and expects to hit $100 million in revenue this year by targeting Millennials with classic luxury branding and no-makeup makeup.
Fara Homidi Elevates the Artistry-Led Makeup Brand
Balancing ease of use with professional-grade formulas, Fara Homidi Beauty creates formulas that can go the distance, without compromising on clean credentials.
Fara Homidi Elevates the Artistry-Led Makeup Brand
Balancing ease of use with professional-grade formulas, Fara Homidi Beauty creates formulas that can go the distance, without compromising on clean credentials.
Indie Beauty Brand Fara Homidi Launches in Sephora
After being a hit in niche circles and with models Paloma Elsesser and Hailey Bieber, the luxury cosmetics label is ready to tap a wider audience.
Indie Beauty Brand Fara Homidi Launches in Sephora
After being a hit in niche circles and with models Paloma Elsesser and Hailey Bieber, the luxury cosmetics label is ready to tap a wider audience.
The Many Faces of Clean Beauty
In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.
The Many Faces of Clean Beauty
In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.
Beauty Reviews Were Already Suspect. Then Came Generative AI.
The technology is making it easier than ever to create fake reviews faster, better and at greater scale, creating more risk of shoppers being taken in by bogus testimonials.
Beauty Reviews Were Already Suspect. Then Came Generative AI.
The technology is making it easier than ever to create fake reviews faster, better and at greater scale, creating more risk of shoppers being taken in by bogus testimonials.
Brands Struggle to Get Sustainability Marketing Right
This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.
Brands Struggle to Get Sustainability Marketing Right
This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.
Cult Skincare Brand Dieux Makes Sephora Debut
Popularised on social media thanks to its signature green eye masks, Dieux makes its move into physical retail.
Cult Skincare Brand Dieux Makes Sephora Debut
Popularised on social media thanks to its signature green eye masks, Dieux makes its move into physical retail.
The Real Masterminds Behind the Body Care Boom
As categories like body care, complexion and sunscreen take off industry wide, it’s unclear if beauty brands or retailers are steering the ship.
The Real Masterminds Behind the Body Care Boom
As categories like body care, complexion and sunscreen take off industry wide, it’s unclear if beauty brands or retailers are steering the ship.