Sephora
Is This the End of Beauty Testers?
Shoppers like to try out beauty products before they buy them. Is it possible to do that safely now?
Is This the End of Beauty Testers?
Shoppers like to try out beauty products before they buy them. Is it possible to do that safely now?
Why Beauty Companies Keep Tinkering With Their Hit Products
In the age of 'clean' beauty and a demand for transparency, beauty companies are making sometimes costly decisions to reformulate key products to address customer feedback.
Why Beauty Companies Keep Tinkering With Their Hit Products
In the age of 'clean' beauty and a demand for transparency, beauty companies are making sometimes costly decisions to reformulate key products to address customer feedback.
Beauty Booms in the Zoom Era
Beauty retailers like Ulta are seeing their online businesses skyrocket. They have 'the lipstick effect' — consumers' desire for affordable luxuries in a crisis — to thank. But it's a different suite of products boosting sales this time.
Beauty Booms in the Zoom Era
Beauty retailers like Ulta are seeing their online businesses skyrocket. They have 'the lipstick effect' — consumers' desire for affordable luxuries in a crisis — to thank. But it's a different suite of products boosting sales this time.
Influencers Have a Captive Audience During the Pandemic. But Can They Capitalise on It?
Influencers are getting more views than ever from self-isolating fans. But with Sephora stores shut down and fewer consumers in the mood to buy makeup, making money could be a struggle.
Influencers Have a Captive Audience During the Pandemic. But Can They Capitalise on It?
Influencers are getting more views than ever from self-isolating fans. But with Sephora stores shut down and fewer consumers in the mood to buy makeup, making money could be a struggle.
Try-Before-You-Buy Beauty Retailers Pivot in the Age of Covid-19
As the coronavirus pandemic worsens, the in-store makeovers and testers that brands rely on to win customers are suddenly no-gos. But there are alternatives.
Try-Before-You-Buy Beauty Retailers Pivot in the Age of Covid-19
As the coronavirus pandemic worsens, the in-store makeovers and testers that brands rely on to win customers are suddenly no-gos. But there are alternatives.
Power Moves | Allbirds Adds to Board of Directors, LVMH-Owned Moynat Appoints CEO
This week, Allbirds appoints an Old Navy executive to its board, while LVMH brand Moynat brings in a new CEO from stablemate Sephora.
Power Moves | Allbirds Adds to Board of Directors, LVMH-Owned Moynat Appoints CEO
This week, Allbirds appoints an Old Navy executive to its board, while LVMH brand Moynat brings in a new CEO from stablemate Sephora.
5 Ways to Boost Customer Loyalty
In an era when 'customer lifetime value' is one of the most important measurements of retail success, these tactics will help build loyalty.
5 Ways to Boost Customer Loyalty
In an era when 'customer lifetime value' is one of the most important measurements of retail success, these tactics will help build loyalty.
Beauty Is Cashing In on At-Home Gadgets
Beauty brands are hoping LED face masks, sonic facial toners and other technology-infused products will catch on in the age of Peloton.
Beauty Is Cashing In on At-Home Gadgets
Beauty brands are hoping LED face masks, sonic facial toners and other technology-infused products will catch on in the age of Peloton.
The Year Ahead: Neighbourhood Stores Return
Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.
The Year Ahead: Neighbourhood Stores Return
Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.
Could a Department Store Take on Sephora?
Following the overhaul of what will soon be a 90,000-square-foot beauty section, Harrods is readying to open a network of standalone beauty stores.
Could a Department Store Take on Sephora?
Following the overhaul of what will soon be a 90,000-square-foot beauty section, Harrods is readying to open a network of standalone beauty stores.