Rhode

E.l.f. Beauty Acquires Hailey Bieber’s Rhode Skin for $1 Billion
In an interview with The Business of Beauty, E.l.f. chairman and chief executive Tarang Amin said the two brands recognised the “power” of joining forces.

E.l.f. Beauty Acquires Hailey Bieber’s Rhode Skin for $1 Billion
In an interview with The Business of Beauty, E.l.f. chairman and chief executive Tarang Amin said the two brands recognised the “power” of joining forces.

The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana
How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.

The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana
How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.

A Recovering Los Angeles Gets Back to Events
Awards season gifting suites, brand activations, influencer events and postponed parties have kicked back into gear as the traumatised city gets ready to rebuild.

A Recovering Los Angeles Gets Back to Events
Awards season gifting suites, brand activations, influencer events and postponed parties have kicked back into gear as the traumatised city gets ready to rebuild.

The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
If you want to sell a cult beauty product, you’re going to have to evangelize people.

The Business of Beauty Haul of Fame: Dewiness Is Next To Godliness
If you want to sell a cult beauty product, you’re going to have to evangelize people.

The Hottest Trend in Makeup Is Skincare
A wave of new launches from brands like Versed, Glow Recipe and Rhode Skin show how skin-first brands are approaching color cosmetics without leaving their value propositions behind.

The Hottest Trend in Makeup Is Skincare
A wave of new launches from brands like Versed, Glow Recipe and Rhode Skin show how skin-first brands are approaching color cosmetics without leaving their value propositions behind.

The Business of Beauty Haul of Fame: Skincare’s Secret Weapon
Meet the tiny lab in Florida making the viral formulas you’ve been craving for the last four years — and those you’ll be craving tomorrow.

The Business of Beauty Haul of Fame: Skincare’s Secret Weapon
Meet the tiny lab in Florida making the viral formulas you’ve been craving for the last four years — and those you’ll be craving tomorrow.

The Business of Beauty Haul of Fame: Lipstick You Can Snuggle
Interior design’s shaggy, furry texture boom has already influenced the latest wave of cosmetic launches — and indicates more softness to come.

The Business of Beauty Haul of Fame: Lipstick You Can Snuggle
Interior design’s shaggy, furry texture boom has already influenced the latest wave of cosmetic launches — and indicates more softness to come.

Why Your Trademark Is Your Most Valuable Asset
Brands of all sizes and statures can suddenly find themselves in costly, time-consuming legal disputes over what one expert calls their “primary corporate asset.” Knowing when to fight back is hard.

Why Your Trademark Is Your Most Valuable Asset
Brands of all sizes and statures can suddenly find themselves in costly, time-consuming legal disputes over what one expert calls their “primary corporate asset.” Knowing when to fight back is hard.

Why Beauty Can’t Break Up With Anti-Ageing
Despite brands’ public promises to ditch the term and switch to more inclusive language, many shoppers still – secretly or publicly – want products with anti-ageing qualities.

Why Beauty Can’t Break Up With Anti-Ageing
Despite brands’ public promises to ditch the term and switch to more inclusive language, many shoppers still – secretly or publicly – want products with anti-ageing qualities.

On the Rhode Again: Hailey Bieber’s First-Ever Pop-Up is Still Going Strong
At Hailey Bieber’s IRL beauty experience in New York, fans waited for hours to try the line’s new blush, sample Cosmic Bliss ice cream and gain proximity to the celebrity founder.

On the Rhode Again: Hailey Bieber’s First-Ever Pop-Up is Still Going Strong
At Hailey Bieber’s IRL beauty experience in New York, fans waited for hours to try the line’s new blush, sample Cosmic Bliss ice cream and gain proximity to the celebrity founder.