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Prada

Prada
Luxury

Prada’s Plan for Growing in a Luxury Downturn

What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.

Luxury

Prada’s Plan for Growing in a Luxury Downturn

What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.


Luxury

Executive Memo | Luxury Has a Pricing Problem. What Now?

Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.

Luxury

Executive Memo | Luxury Has a Pricing Problem. What Now?

Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.


Beauty

Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?

Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.

Beauty

Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?

Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.


Luxury

How Prada Is Defying the Downturn

The Milanese group reported nine-month net revenues up 18 percent year-on-year, powered by eye-popping growth at Miu Miu, where third-quarter sales surged 105 percent.

Luxury

How Prada Is Defying the Downturn

The Milanese group reported nine-month net revenues up 18 percent year-on-year, powered by eye-popping growth at Miu Miu, where third-quarter sales surged 105 percent.


Retail

This Week: Adidas, Prada Offer a Respite From a Grim Earnings Season

A slew of brands should report strong results even amid an unpredictable economy and slumping luxury sales.

Retail

This Week: Adidas, Prada Offer a Respite From a Grim Earnings Season

A slew of brands should report strong results even amid an unpredictable economy and slumping luxury sales.


Fashion Week

Is This the End of Fashion History? Not So Fast

The Milan collections took endless trips down memory lane, but the likes of Francesco Risso’s Marni and Simone Bellotti’s Bally delivered originality, reports Angelo Flaccavento.

Fashion Week

Is This the End of Fashion History? Not So Fast

The Milan collections took endless trips down memory lane, but the likes of Francesco Risso’s Marni and Simone Bellotti’s Bally delivered originality, reports Angelo Flaccavento.


Luxury

Is This an Inflection Point for Luxury Fashion?

As the fashion industry takes a breather in August, luxury brands grapple with creative leadership gaps, plummeting profits, and evolving consumer priorities, raising questions about whether current struggles signal a permanent shift in the market landscape, writes Imran Amed.

Luxury

Is This an Inflection Point for Luxury Fashion?

As the fashion industry takes a breather in August, luxury brands grapple with creative leadership gaps, plummeting profits, and evolving consumer priorities, raising questions about whether current struggles signal a permanent shift in the market landscape, writes Imran Amed.


Luxury

Miu Miu Revenues Double In First Half, Extending Industry-Beating Run

Owner Prada Group reported first-half retail sales up 18 percent, spurred by red-hot Miu Miu, even as the sector's biggest groups reported falling sales.

Luxury

Miu Miu Revenues Double In First Half, Extending Industry-Beating Run

Owner Prada Group reported first-half retail sales up 18 percent, spurred by red-hot Miu Miu, even as the sector's biggest groups reported falling sales.


Global Markets

Why Luxury Brands Are Investing in China’s Art Scene

Chanel, Prada, Hermès, Loewe and Louis Vuitton have been collaborating with museums, artists and art fairs in China to generate marketing buzz and expand their client base amid a slowdown in the key luxury market.

Global Markets

Why Luxury Brands Are Investing in China’s Art Scene

Chanel, Prada, Hermès, Loewe and Louis Vuitton have been collaborating with museums, artists and art fairs in China to generate marketing buzz and expand their client base amid a slowdown in the key luxury market.


Fashion Week

In Milan, Conservatism and Youth

Milan men’s fashion week pitted a macho late-50s charm against the messiness of youth, reports Angelo Flaccavento.

Fashion Week

In Milan, Conservatism and Youth

Milan men’s fashion week pitted a macho late-50s charm against the messiness of youth, reports Angelo Flaccavento.