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Prada

Prada
Marketing

Miuccia Prada: 'You Have to Put More of Yourself Out There'

As Prada unveils an ambitious new advertising strategy, Miuccia Prada tells Tim Blanks about the thought process behind her company's new public identity.

Marketing

Miuccia Prada: 'You Have to Put More of Yourself Out There'

As Prada unveils an ambitious new advertising strategy, Miuccia Prada tells Tim Blanks about the thought process behind her company's new public identity.


News & Analysis

Rethinking Luxury CEO Pay

CEO remuneration policies within the luxury goods sector are out of sync with today’s low-growth world, argues Luca Solca.

News & Analysis

Rethinking Luxury CEO Pay

CEO remuneration policies within the luxury goods sector are out of sync with today’s low-growth world, argues Luca Solca.


News & Analysis

Luxury Brands Find Breathing Space

August turned out to be a drama-free month this year, much to the relief of investors.

News & Analysis

Luxury Brands Find Breathing Space

August turned out to be a drama-free month this year, much to the relief of investors.


China

The China Edit | Weak Demand for Prada, Bricks to Clicks, Watches Wane in Hong Kong

This week, Prada's sales dipped on weak demand in China, and luxury brands must move online to cater to their Chinese consumers.

China

The China Edit | Weak Demand for Prada, Bricks to Clicks, Watches Wane in Hong Kong

This week, Prada's sales dipped on weak demand in China, and luxury brands must move online to cater to their Chinese consumers.


Luxury

Prada Shares Surge as Chairman Forecasts Improvement in 2017

Prada shares rose as much as 15 percent after chairman Carlo Mazzi forecast that the Italian luxury-goods maker will return to growth in sales and earnings next year, helped by cost-cutting and online expansion in Asia.

Luxury

Prada Shares Surge as Chairman Forecasts Improvement in 2017

Prada shares rose as much as 15 percent after chairman Carlo Mazzi forecast that the Italian luxury-goods maker will return to growth in sales and earnings next year, helped by cost-cutting and online expansion in Asia.


Marketing

Gucci Among World’s Hottest Fashion Brands, While Prada Cools

Gucci, Louis Vuitton and Chanel are among fashion's ‘hottest’ luxury brands, earning editorial coverage that matches or exceeds their print advertising spend.

Marketing

Gucci Among World’s Hottest Fashion Brands, While Prada Cools

Gucci, Louis Vuitton and Chanel are among fashion's ‘hottest’ luxury brands, earning editorial coverage that matches or exceeds their print advertising spend.


Marketing

10 Campaigns of Autumn/Winter 2016

The Autumn/Winter 2016 campaign season could represent a notable turning point in the use of digital-native techniques in campaign imagery.

Marketing

10 Campaigns of Autumn/Winter 2016

The Autumn/Winter 2016 campaign season could represent a notable turning point in the use of digital-native techniques in campaign imagery.


Luxury

Italian Industry Debates Luxury Equation in Crisis

At a summit hosted by the Camera Nazionale della Moda, in partnership with BoF, the Italian fashion industry grappled with generational, systemic and consumer shifts.

Luxury

Italian Industry Debates Luxury Equation in Crisis

At a summit hosted by the Camera Nazionale della Moda, in partnership with BoF, the Italian fashion industry grappled with generational, systemic and consumer shifts.


Fashion Week

Creation, or Just More Product?

Save for exceptions like Gucci, Fendi, Damir Doma and Giorgio Armani, most of the labels showing at Milan men's fashion week ditched creation for product design.

Fashion Week

Creation, or Just More Product?

Save for exceptions like Gucci, Fendi, Damir Doma and Giorgio Armani, most of the labels showing at Milan men's fashion week ditched creation for product design.


Fashion Week

Prada's Summer of Love

Youthful idealism is Miuccia Prada's antidote to a world full of violence and fear.

Fashion Week

Prada's Summer of Love

Youthful idealism is Miuccia Prada's antidote to a world full of violence and fear.