Prada

Prada Completes America's Cup Makeover With New Qualifier Trophy
With the launch of the Prada Cup the Milan-based Italian fashion house will further stamp its mark on the history of the trophy first won by the schooner "America" off England in 1851.

Prada Completes America's Cup Makeover With New Qualifier Trophy
With the launch of the Prada Cup the Milan-based Italian fashion house will further stamp its mark on the history of the trophy first won by the schooner "America" off England in 1851.

For Prada, Success in the Bag
After a few tough years, Prada’s moves to revitalise its handbag offering are paying off, notes Luca Solca.

For Prada, Success in the Bag
After a few tough years, Prada’s moves to revitalise its handbag offering are paying off, notes Luca Solca.

Why Fashion’s Anti-Fur Movement Is Winning
Brands from Gucci to Michael Kors and DVF have recently stopped using fur, calculating that the goodwill generated with younger customers, and a reprieve from social media-amplified protests by animal-rights activists, is worth a few million dollars in lost sales.

Why Fashion’s Anti-Fur Movement Is Winning
Brands from Gucci to Michael Kors and DVF have recently stopped using fur, calculating that the goodwill generated with younger customers, and a reprieve from social media-amplified protests by animal-rights activists, is worth a few million dollars in lost sales.

Louis Vuitton, Chanel Are the Most Valuable Brands, But Gucci is Gaining
BoF can exclusively reveal Interbrand’s Best Global Brands 2018. The value of luxury brands is increasing faster than any other sector, with Louis Vuitton, Chanel and Gucci leading the pack.

Louis Vuitton, Chanel Are the Most Valuable Brands, But Gucci is Gaining
BoF can exclusively reveal Interbrand’s Best Global Brands 2018. The value of luxury brands is increasing faster than any other sector, with Louis Vuitton, Chanel and Gucci leading the pack.

Versace Sale Would Leave Few Global Luxury Brands Up for Grabs
From fashion royalty like Chanel to more niche names like Etro, these are the brands that so far have eluded the reach of financial investors or luxury moguls — and that would transform any portfolio.

Versace Sale Would Leave Few Global Luxury Brands Up for Grabs
From fashion royalty like Chanel to more niche names like Etro, these are the brands that so far have eluded the reach of financial investors or luxury moguls — and that would transform any portfolio.

The Suffering of Milan Fashion Week
With Gucci off to Paris for a season, there was space to fill, but only a few brave designers rose to the challenge.

The Suffering of Milan Fashion Week
With Gucci off to Paris for a season, there was space to fill, but only a few brave designers rose to the challenge.

Prada's Fetishistic Resistance
Miuccia turned her show into an intricate confrontation between liberation and conservatism, resulting in the most intense collection of the season to date.

Prada's Fetishistic Resistance
Miuccia turned her show into an intricate confrontation between liberation and conservatism, resulting in the most intense collection of the season to date.

Relaunching Linea Rossa Is the Smartest Thing Prada Has Done in a While
Prada co-CEO Patrizio Bertelli speaks exclusively to BoF about the relaunch of the sportif line. The move is all but sure to resonate with fans, but a full recovery is far from guaranteed.

Relaunching Linea Rossa Is the Smartest Thing Prada Has Done in a While
Prada co-CEO Patrizio Bertelli speaks exclusively to BoF about the relaunch of the sportif line. The move is all but sure to resonate with fans, but a full recovery is far from guaranteed.

Global Luxury Brands Again Chase China's Young, Rich and Spendthrift
To capture the rapidly growing millennial market, global names from Prada to Hermès are moving further afield from China's first-tier cities.

Global Luxury Brands Again Chase China's Young, Rich and Spendthrift
To capture the rapidly growing millennial market, global names from Prada to Hermès are moving further afield from China's first-tier cities.

Fashion’s Dirty Secret: Millions in Grey Market Sales
The sale of luxury goods on the grey market is a lucrative and largely unspoken practice in the fashion industry. Why are brands so hush-hush about it and do they really want it to end?

Fashion’s Dirty Secret: Millions in Grey Market Sales
The sale of luxury goods on the grey market is a lucrative and largely unspoken practice in the fashion industry. Why are brands so hush-hush about it and do they really want it to end?