Prada

What Luxury’s Worst Quarter Ever Reveals About the New Normal
Bleak financial results at LVMH, Kering and others came as little surprise. But managers offered fresh clues on how the crisis will reshape the luxury market going forward — and signalled a few unexpected bright spots.

What Luxury’s Worst Quarter Ever Reveals About the New Normal
Bleak financial results at LVMH, Kering and others came as little surprise. But managers offered fresh clues on how the crisis will reshape the luxury market going forward — and signalled a few unexpected bright spots.

How Impactful Were the Digital Fashion Week Shows, Really?
Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.

How Impactful Were the Digital Fashion Week Shows, Really?
Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.

Searching For a New Narrative at Milan Fashion Week
The lockdowns may have hit Milan hard, but in some quarters, it enabled the creativity to flow.

Searching For a New Narrative at Milan Fashion Week
The lockdowns may have hit Milan hard, but in some quarters, it enabled the creativity to flow.

Power Moves | 032c Appoints New Sales Director, Giambattista Valli Taps CEO From Louis Vuitton
This week, BoF learned Alyx Co-Founder Jennifer Murray was appointed sales director of ready to wear at 032c, while Charlotte Werner was named chief executive of Giambattista Valli.

Power Moves | 032c Appoints New Sales Director, Giambattista Valli Taps CEO From Louis Vuitton
This week, BoF learned Alyx Co-Founder Jennifer Murray was appointed sales director of ready to wear at 032c, while Charlotte Werner was named chief executive of Giambattista Valli.

Miuccia Prada on Her Final Collection Before Raf Simons Officially Enters the Fold
The designer discusses creating, collaborating — and what it means to have ‘fun’ — in quarantine. BoF’s Tim Blanks draws his own conclusions.

Miuccia Prada on Her Final Collection Before Raf Simons Officially Enters the Fold
The designer discusses creating, collaborating — and what it means to have ‘fun’ — in quarantine. BoF’s Tim Blanks draws his own conclusions.

Luxury's Bumpy Road Ahead
Investors are pinning their hopes on a 2021 recovery, but a worsening Covid-19 situation in the US and glum forecasts from the Federal Reserve indicate it won't be an easy path.

Luxury's Bumpy Road Ahead
Investors are pinning their hopes on a 2021 recovery, but a worsening Covid-19 situation in the US and glum forecasts from the Federal Reserve indicate it won't be an easy path.

Prada Sales in Asia See Double-Digit Jump
Chief Executive Patrizio Bertelli is confident the trend will continue in the coming months.

Prada Sales in Asia See Double-Digit Jump
Chief Executive Patrizio Bertelli is confident the trend will continue in the coming months.

Prada Scion Lorenzo Bertelli’s First Interview
The son of Miuccia Prada and Patrizio Bertelli talks to BoF’s Imran Amed about joining the family business and his vision for the future of the company.

Prada Scion Lorenzo Bertelli’s First Interview
The son of Miuccia Prada and Patrizio Bertelli talks to BoF’s Imran Amed about joining the family business and his vision for the future of the company.

As Lockdowns Ease, Luxury Sees Record Valuation
Growth prospects for 2020 remain subdued, but investors are looking beyond the current crisis.

As Lockdowns Ease, Luxury Sees Record Valuation
Growth prospects for 2020 remain subdued, but investors are looking beyond the current crisis.

As Brands Rush to Speak Out, Many Statements Ring Hollow
When it comes to supporting social causes, consumers are calling out fashion and beauty companies for virtue signalling. Here’s what brands can do to evolve.

As Brands Rush to Speak Out, Many Statements Ring Hollow
When it comes to supporting social causes, consumers are calling out fashion and beauty companies for virtue signalling. Here’s what brands can do to evolve.