Nike

This Week: Will Nike Show the First Steps of a Turnaround?
Nike will report its first full quarter under new CEO Elliott Hill as the company tries to stage a comeback.

This Week: Will Nike Show the First Steps of a Turnaround?
Nike will report its first full quarter under new CEO Elliott Hill as the company tries to stage a comeback.

What Comes After Adidas’ Samba?
The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.

What Comes After Adidas’ Samba?
The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.

Nike Launches New Fitness Brand With Kim Kardashian’s Skims
The new partners say they have long-term vision for body-fitting activewear for women.

Nike Launches New Fitness Brand With Kim Kardashian’s Skims
The new partners say they have long-term vision for body-fitting activewear for women.

Customers to Brands: Know Thyself
Fashion brands are working harder to clarify their messaging around what they stand for and what makes them different. How will customers respond?

Customers to Brands: Know Thyself
Fashion brands are working harder to clarify their messaging around what they stand for and what makes them different. How will customers respond?

Why Can’t Fashion Eliminate Labour Exploitation From Its Supply Chains?
Brands like Patagonia, Nike and Lululemon have been working for years to address the exploitation of migrant workers at key fabric suppliers in Taiwan. Despite some progress, the issue has persisted.

Why Can’t Fashion Eliminate Labour Exploitation From Its Supply Chains?
Brands like Patagonia, Nike and Lululemon have been working for years to address the exploitation of migrant workers at key fabric suppliers in Taiwan. Despite some progress, the issue has persisted.

Nike CEO’s Turnaround Plan Began With Call to NFL’s Roger Goodell
Nike CEO Elliott Hill secured an extension of the company’s critical licensing deal with the NFL through 2038, strengthening both brands' global ambitions as they collaborate on expanding football’s reach.

Nike CEO’s Turnaround Plan Began With Call to NFL’s Roger Goodell
Nike CEO Elliott Hill secured an extension of the company’s critical licensing deal with the NFL through 2038, strengthening both brands' global ambitions as they collaborate on expanding football’s reach.

How Much Does Sneaker Innovation Matter?
With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.

How Much Does Sneaker Innovation Matter?
With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.

Nike Told to Compensate Workers in High-Profile Labour Controversy
An independent investigation commissioned by The Fair Labour Association — a human rights monitoring organisation that counts Nike as a member — identified several “significant issues” in a long-standing case of alleged wage theft.

Nike Told to Compensate Workers in High-Profile Labour Controversy
An independent investigation commissioned by The Fair Labour Association — a human rights monitoring organisation that counts Nike as a member — identified several “significant issues” in a long-standing case of alleged wage theft.

This Week: Nike’s Elliott Hill Takes the Stage
The company’s third-quarter earnings call will provide one of the first opportunities for CEO Elliott Hill to lay out his turnaround plan.

This Week: Nike’s Elliott Hill Takes the Stage
The company’s third-quarter earnings call will provide one of the first opportunities for CEO Elliott Hill to lay out his turnaround plan.

The Business of Beauty Haul of Fame: You’re Such a Tool
Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.

The Business of Beauty Haul of Fame: You’re Such a Tool
Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.