Nike
Nike’s Sustainability Reset
The sportswear giant has toned down communications around its sustainability efforts, replacing its glossy annual impact report with hard-to-find data sheets. Meanwhile, Rolex is cosying up to Trump and the EU’s push to clean up fashion waste is getting real.
Nike’s Sustainability Reset
The sportswear giant has toned down communications around its sustainability efforts, replacing its glossy annual impact report with hard-to-find data sheets. Meanwhile, Rolex is cosying up to Trump and the EU’s push to clean up fashion waste is getting real.
Nike’s Chief Sustainability Officer Departs
Jaycee Pribulsky is leaving the company for a new opportunity after less than two years in the role. Her departure comes amid a choppy period of restructuring, when the sportswear giant’s sustainability efforts have faced scrutiny and it has rejigged communications on the topic.
Nike’s Chief Sustainability Officer Departs
Jaycee Pribulsky is leaving the company for a new opportunity after less than two years in the role. Her departure comes amid a choppy period of restructuring, when the sportswear giant’s sustainability efforts have faced scrutiny and it has rejigged communications on the topic.
Nike’s Female Basketball Stars Are Outshining Their Male Counterparts
WNBA talents like A’ja Wilson, Sabrina Ionescu and Caitlin Clark are among the sneaker giant’s most exciting athletes today and helping it win customers in the growing market for women’s sportswear.
Nike’s Female Basketball Stars Are Outshining Their Male Counterparts
WNBA talents like A’ja Wilson, Sabrina Ionescu and Caitlin Clark are among the sneaker giant’s most exciting athletes today and helping it win customers in the growing market for women’s sportswear.
Nike and StockX Bury the Beef
Nike and StockX’s years-long legal battle has finally come to a close.
Nike and StockX Bury the Beef
Nike and StockX’s years-long legal battle has finally come to a close.
Nike Eyes China Growth, With Outdoor Sports Revamp at the Centre
The American sportswear maker is playing catch-up in both outdoor recreation, which has surged since the pandemic, and in China, where the populace has taken to outdoor activities like trail running in a big way.
Nike Eyes China Growth, With Outdoor Sports Revamp at the Centre
The American sportswear maker is playing catch-up in both outdoor recreation, which has surged since the pandemic, and in China, where the populace has taken to outdoor activities like trail running in a big way.
It’s the Summer of Zellerfeld
For years, customers have been begging for innovation in the footwear space. Now, it seems, Zellerfeld is bringing plenty of it to the table.
It’s the Summer of Zellerfeld
For years, customers have been begging for innovation in the footwear space. Now, it seems, Zellerfeld is bringing plenty of it to the table.
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
The Reign of Leggings Is Over. What’s Next?
After dominating wardrobes for more than a decade, leggings are no longer the go-to bottom for younger shoppers. Activewear brands are scrambling to adapt.
The Reign of Leggings Is Over. What’s Next?
After dominating wardrobes for more than a decade, leggings are no longer the go-to bottom for younger shoppers. Activewear brands are scrambling to adapt.
For Retailers, US-Vietnam Trade Deal Leaves Questions
New US tariffs on Vietnamese imports create uncertainty for sportswear and clothing retailers like Nike and Adidas.
For Retailers, US-Vietnam Trade Deal Leaves Questions
New US tariffs on Vietnamese imports create uncertainty for sportswear and clothing retailers like Nike and Adidas.
The Fashion Revival of Basketball Sneakers
A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.
The Fashion Revival of Basketball Sneakers
A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.