Nike
Opinion: The World Cup Is Nike’s to Lose Versus Adidas
CEO Elliott Hill must see off both Adidas and upstarts to make the most of the World Cup opportunity, writes Andrea Felsted.
Opinion: The World Cup Is Nike’s to Lose Versus Adidas
CEO Elliott Hill must see off both Adidas and upstarts to make the most of the World Cup opportunity, writes Andrea Felsted.
Nike Is In Its ‘Middle Innings,’ But Is The Home Stretch Close?
Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.
Nike Is In Its ‘Middle Innings,’ But Is The Home Stretch Close?
Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.
The Sneaker of the Year 2025 | The Debrief
BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.
The Sneaker of the Year 2025 | The Debrief
BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.
Big Marketing Push by Nike Is Unlikely to Boost Earnings Just Yet
The sportswear giant is expected to report that net profit fell for the sixth straight quarter in the three months ended Nov. 30, more than halving to $562.35 million.
Big Marketing Push by Nike Is Unlikely to Boost Earnings Just Yet
The sportswear giant is expected to report that net profit fell for the sixth straight quarter in the three months ended Nov. 30, more than halving to $562.35 million.
Finding the Sneakers That Mattered in 2025 + Sneaker of the Year Picks
We dove into the Sneaker of the Year conversation for the first time here at The Business of Fashion, but not in the way you’d think.
Finding the Sneakers That Mattered in 2025 + Sneaker of the Year Picks
We dove into the Sneaker of the Year conversation for the first time here at The Business of Fashion, but not in the way you’d think.
The Sneakers That Mattered Most in 2025
The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.
The Sneakers That Mattered Most in 2025
The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.
This Week: Investors to Nike: Just Do It Again
The activewear giant is expected to report another quarter of slim growth on Thursday. While it's an improvement from where the brand stood a year ago, investors and sneakerheads alike are ready for more.
This Week: Investors to Nike: Just Do It Again
The activewear giant is expected to report another quarter of slim growth on Thursday. While it's an improvement from where the brand stood a year ago, investors and sneakerheads alike are ready for more.
The Collab of the Year With Bimma Williams
Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.
The Collab of the Year With Bimma Williams
Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.
The 2026 World Cup Is Already Here for Fashion
Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.
The 2026 World Cup Is Already Here for Fashion
Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.
Can Nike’s Latest C-Suite Makeover Finally Solidify Its Vision?
Elliott Hill has made another round of changes to Nike’s executive team as he builds out the company’s future. But when will that future finally arrive?
Can Nike’s Latest C-Suite Makeover Finally Solidify Its Vision?
Elliott Hill has made another round of changes to Nike’s executive team as he builds out the company’s future. But when will that future finally arrive?