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Miu Miu

Miu Miu
Marketing

What Makes a Brand Magical?

The BoF Brand Magic Index is packed with insights for luxury managers, plus Imran Amed decodes the success of Miu Miu and examines how to get Gucci back on track.

Marketing

What Makes a Brand Magical?

The BoF Brand Magic Index is packed with insights for luxury managers, plus Imran Amed decodes the success of Miu Miu and examines how to get Gucci back on track.


Luxury

Miu Miu Sales Jump 89 Percent, Boosting Prada Group

The group’s flagship Prada brand grew more slowly but remained resilient in the face of a sector-wide slowdown, with retail sales up 7 percent.

Luxury

Miu Miu Sales Jump 89 Percent, Boosting Prada Group

The group’s flagship Prada brand grew more slowly but remained resilient in the face of a sector-wide slowdown, with retail sales up 7 percent.


Luxury

Kering, Prada and Hermès Fill in the Blanks on Luxury’s Slowdown

This week, more luxury brands will report first-quarter results, offering clues as to how broad and how deep the downturn is going to get.

Luxury

Kering, Prada and Hermès Fill in the Blanks on Luxury’s Slowdown

This week, more luxury brands will report first-quarter results, offering clues as to how broad and how deep the downturn is going to get.


Luxury

The Strategy Behind Miu Miu’s Explosive Growth

How did Miu Miu grow by 58 percent last year? CEO Benedetta Petruzzo breaks down the plan that’s powered eye-popping acceleration in a slowing luxury market.

Luxury

The Strategy Behind Miu Miu’s Explosive Growth

How did Miu Miu grow by 58 percent last year? CEO Benedetta Petruzzo breaks down the plan that’s powered eye-popping acceleration in a slowing luxury market.


Fashion Week

Top 10 Shows of the Season

BoF’s editors pick the best shows of the Autumn/Winter 2024 season.

Fashion Week

Top 10 Shows of the Season

BoF’s editors pick the best shows of the Autumn/Winter 2024 season.


Luxury

Prada Defies Luxury Slowdown as Miu Miu Sales Surge 82%

The Milan-based group’s continued acceleration in a slowing luxury market could ease pressure on its new generation of leaders as Miuccia Prada and Patrizio Bertelli plan their succession.

Luxury

Prada Defies Luxury Slowdown as Miu Miu Sales Surge 82%

The Milan-based group’s continued acceleration in a slowing luxury market could ease pressure on its new generation of leaders as Miuccia Prada and Patrizio Bertelli plan their succession.


Fashion Week

Has Creativity Become a Luxury?

At Paris Fashion Week creative spark was scarce, but there were bolts of imagination from designers across the aesthetic spectrum, writes Angelo Flaccavento.

Fashion Week

Has Creativity Become a Luxury?

At Paris Fashion Week creative spark was scarce, but there were bolts of imagination from designers across the aesthetic spectrum, writes Angelo Flaccavento.


Fashion Week

Paris Fashion Week Says ‘So Long, Farewell’ With Chanel, Miu Miu and Louis Vuitton

Megabrands duke it out, but Miuccia Prada wins the day, writes Tim Blanks.

Fashion Week

Paris Fashion Week Says ‘So Long, Farewell’ With Chanel, Miu Miu and Louis Vuitton

Megabrands duke it out, but Miuccia Prada wins the day, writes Tim Blanks.


Beauty

How Fashion Deals Helped L’Oréal Become Prestige Beauty’s Biggest Player

At a Paris event showcasing fragrance innovation, L’Oréal Luxe’s president Cyril Chapuy spoke to BoF about how the group’s licensing strategy helped it surpass rivals to become the world’s number-one luxury beauty group last year.

Beauty

How Fashion Deals Helped L’Oréal Become Prestige Beauty’s Biggest Player

At a Paris event showcasing fragrance innovation, L’Oréal Luxe’s president Cyril Chapuy spoke to BoF about how the group’s licensing strategy helped it surpass rivals to become the world’s number-one luxury beauty group last year.


Fashion Week

Top 10 Shows of the Season

BoF’s editors pick their favourite shows of the Spring/Summer 2024 season.

Fashion Week

Top 10 Shows of the Season

BoF’s editors pick their favourite shows of the Spring/Summer 2024 season.