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Fashion Week

Relevance: It Begins With a Blessing, and Ends With a Curse

The last day of Fashion Week in Paris highlights Miu Miu, Chanel and Louis Vuitton, writes Tim Blanks.

Fashion Week

Relevance: It Begins With a Blessing, and Ends With a Curse

The last day of Fashion Week in Paris highlights Miu Miu, Chanel and Louis Vuitton, writes Tim Blanks.


Marketing

Fashion Triumphs and Missed Opportunities at the Paris Olympics

Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.

Marketing

Fashion Triumphs and Missed Opportunities at the Paris Olympics

Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.


Global Markets

Op-Ed | Big Luxury Frets That China Is Turning Japanese

Just like post-boom Tokyo in the 1990s, the Chinese are embracing value for money and mix-and-match. That’s bad news for Europe’s fashion empires, writes Shuli Ren.

Global Markets

Op-Ed | Big Luxury Frets That China Is Turning Japanese

Just like post-boom Tokyo in the 1990s, the Chinese are embracing value for money and mix-and-match. That’s bad news for Europe’s fashion empires, writes Shuli Ren.


Luxury

Dior, Louis Vuitton and Young Creators Take Centre Stage at Olympics Opening Ceremony

Fashion was in the spotlight as the Paris 2024 games opened with an awe-inspiring spectacle including a mock runway show, as well as performances by Lady Gaga, Aya Nakamura and Celine Dion.

Luxury

Dior, Louis Vuitton and Young Creators Take Centre Stage at Olympics Opening Ceremony

Fashion was in the spotlight as the Paris 2024 games opened with an awe-inspiring spectacle including a mock runway show, as well as performances by Lady Gaga, Aya Nakamura and Celine Dion.


Marketing

Which Fashion Brands Are Most in Tune With Their Customers?

The brands that are most understood by their customers are those that maintain consistent codes even in the face of changing trends, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.

Marketing

Which Fashion Brands Are Most in Tune With Their Customers?

The brands that are most understood by their customers are those that maintain consistent codes even in the face of changing trends, according to the latest reading from The BoF Brand Magic Index, powered by Quilt.AI.


Fashion Week

In Paris, a Season of Big and Small

A sense of monumental scale dominated the Paris men’s shows, but bigger wasn’t always better, writes Angelo Flaccavento.

Fashion Week

In Paris, a Season of Big and Small

A sense of monumental scale dominated the Paris men’s shows, but bigger wasn’t always better, writes Angelo Flaccavento.


Marketing

The BoF Brand Magic Index: Volume 2

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.

Marketing

The BoF Brand Magic Index: Volume 2

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.


Sustainability

Chanel’s Latest Legal Battleground: Upcycling

As they move to protect their intellectual property, big brands are coming into conflict with a growing class of up-and-coming designers working with refashioned designer gear.

Sustainability

Chanel’s Latest Legal Battleground: Upcycling

As they move to protect their intellectual property, big brands are coming into conflict with a growing class of up-and-coming designers working with refashioned designer gear.


Fashion Week

Top 10 Shows of the Season

BoF’s editors pick the best shows of the Autumn/Winter 2024 season.

Fashion Week

Top 10 Shows of the Season

BoF’s editors pick the best shows of the Autumn/Winter 2024 season.


Fashion Week

Has Creativity Become a Luxury?

At Paris Fashion Week creative spark was scarce, but there were bolts of imagination from designers across the aesthetic spectrum, writes Angelo Flaccavento.

Fashion Week

Has Creativity Become a Luxury?

At Paris Fashion Week creative spark was scarce, but there were bolts of imagination from designers across the aesthetic spectrum, writes Angelo Flaccavento.