Louis Vuitton

The Great Fashion Show Boom
Luxury’s megalabels have dialled up the number of shows they are staging. How much is enough?

The Great Fashion Show Boom
Luxury’s megalabels have dialled up the number of shows they are staging. How much is enough?

Brooklyn Museum Exhibit Honours Virgil Abloh
The show includes pieces from the late designer's two decades in fashion, music, architecture and art.

Brooklyn Museum Exhibit Honours Virgil Abloh
The show includes pieces from the late designer's two decades in fashion, music, architecture and art.

The Hunt for Activewear’s Next Big Category
Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.

The Hunt for Activewear’s Next Big Category
Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.

Louis Vuitton’s Shifting Celebrity Strategy
The French leather goods giant has found success with a focused approach to celebrity dressing. Now, it’s broadening its strategy to TikTok stars and Bollywood actresses.

Louis Vuitton’s Shifting Celebrity Strategy
The French leather goods giant has found success with a focused approach to celebrity dressing. Now, it’s broadening its strategy to TikTok stars and Bollywood actresses.

Louis Vuitton Lands in California
The stunning Salk Institute in La Jolla, California could have upstaged Nicolas Ghesquière’s latest collection. Instead, it brought it to life.

Louis Vuitton Lands in California
The stunning Salk Institute in La Jolla, California could have upstaged Nicolas Ghesquière’s latest collection. Instead, it brought it to life.

Is Luxury Recession-Proof?
With the risk of global downturn rising by the day, the fate of luxury brands depends heavily on their positioning, writes Pierre Mallevays.

Is Luxury Recession-Proof?
With the risk of global downturn rising by the day, the fate of luxury brands depends heavily on their positioning, writes Pierre Mallevays.

At the Academy Awards, New Rules on the Red Carpet
The business of celebrity dressing is changing as the stakes change: no longer is it about playing it safe to avoid worst-dressed lists. But what’s the upside for fashion brands?

At the Academy Awards, New Rules on the Red Carpet
The business of celebrity dressing is changing as the stakes change: no longer is it about playing it safe to avoid worst-dressed lists. But what’s the upside for fashion brands?

From Luxury to High Street, All Eyes On the USA
Fashion brands that looked to China to drive growth for much of the last decade are leaning into the opportunity in the United States.

From Luxury to High Street, All Eyes On the USA
Fashion brands that looked to China to drive growth for much of the last decade are leaning into the opportunity in the United States.

The Kids Are Alright
Teen volatility at Vuitton, bare midriffs at Miu Miu, tweedy Chelsea Girls at Chanel… what a time to be young and in fashion!

The Kids Are Alright
Teen volatility at Vuitton, bare midriffs at Miu Miu, tweedy Chelsea Girls at Chanel… what a time to be young and in fashion!

The Plan for Off-White After Virgil Abloh
Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.

The Plan for Off-White After Virgil Abloh
Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.