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Marketing

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.

Marketing

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


Fashion Week

Fashion and the Forces of Nature

Nadège Vanhée at Hermès, Nicolas Ghesquière at Louis Vuitton and Miuccia Prada at Miu Miu all engaged with the natural world this season. Plus, what to make of Pierpaolo Piccioli’s sophomore show for Balenciaga.

Fashion Week

Fashion and the Forces of Nature

Nadège Vanhée at Hermès, Nicolas Ghesquière at Louis Vuitton and Miuccia Prada at Miu Miu all engaged with the natural world this season. Plus, what to make of Pierpaolo Piccioli’s sophomore show for Balenciaga.


Fashion Week

Paris Day Nine: Us and the Elements

The interplay between bodies and the world was a common thread at Louis Vuitton and Miu Miu, but Nicolas Ghesquière and Miuccia Prada took things in different directions, reports Angelo Flaccavento.

Fashion Week

Paris Day Nine: Us and the Elements

The interplay between bodies and the world was a common thread at Louis Vuitton and Miu Miu, but Nicolas Ghesquière and Miuccia Prada took things in different directions, reports Angelo Flaccavento.


Marketing

How Fashion Picks Its Hip-Hop Style Icons

As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.

Marketing

How Fashion Picks Its Hip-Hop Style Icons

As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.


Global Markets

Second-Tier Cities Are Critical to Reviving Luxury Growth in China

Hubs like Nanjing and Changsha are drawing increased attention from brands such as Louis Vuitton and Burberry as middle-class consumers relocating from Beijing and Shanghai in search of higher quality of life take their appetite for luxury goods with them.

Global Markets

Second-Tier Cities Are Critical to Reviving Luxury Growth in China

Hubs like Nanjing and Changsha are drawing increased attention from brands such as Louis Vuitton and Burberry as middle-class consumers relocating from Beijing and Shanghai in search of higher quality of life take their appetite for luxury goods with them.


Fashion Week

Clothes for Life or Clothes as Costume?

From Vuitton and Dior to Lemaire and Auralee, the opening days of men’s fashion week offered plenty of both, writes Angelo Flaccavento.

Fashion Week

Clothes for Life or Clothes as Costume?

From Vuitton and Dior to Lemaire and Auralee, the opening days of men’s fashion week offered plenty of both, writes Angelo Flaccavento.


Luxury

Louis Vuitton, Dior and What Luxury Means Today

LVMH’s two biggest brands took radically different approaches this menswear season, tapping into fast-evolving ideas about taste and status, writes Robert Williams.

Luxury

Louis Vuitton, Dior and What Luxury Means Today

LVMH’s two biggest brands took radically different approaches this menswear season, tapping into fast-evolving ideas about taste and status, writes Robert Williams.


Beauty

Opinion: Luxury Brands Need to Find Their Wellness Niches

If health is the new wealth, conglomerates like LVMH and Kering need to command a share of this spending, writes Bloomberg's Andrea Felsted.

Beauty

Opinion: Luxury Brands Need to Find Their Wellness Niches

If health is the new wealth, conglomerates like LVMH and Kering need to command a share of this spending, writes Bloomberg's Andrea Felsted.


Beauty

The Best of BoF 2025: Clean Girl Power Remains Strong

One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.

Beauty

The Best of BoF 2025: Clean Girl Power Remains Strong

One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.


Luxury

Chanel Takes the Subway, LVMH’s Management Shakeup

What’s going on at luxury’s two biggest brands, Chanel and Louis Vuitton? Plus, Sant Ambroeus opens in Paris.

Luxury

Chanel Takes the Subway, LVMH’s Management Shakeup

What’s going on at luxury’s two biggest brands, Chanel and Louis Vuitton? Plus, Sant Ambroeus opens in Paris.