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Marketing

From Teddy Charms to Bunny Slippers: Behind Fashion’s Cuteness Craze

As consumers seek out products that are both uplifting and unique, brands from Coach to Anthropologie are leaning into whimsical motifs.

Marketing

From Teddy Charms to Bunny Slippers: Behind Fashion’s Cuteness Craze

As consumers seek out products that are both uplifting and unique, brands from Coach to Anthropologie are leaning into whimsical motifs.


Luxury

LVMH Results Spell Trouble for Luxury Sector

Fashion revenue at the Louis Vuitton, Dior and Loewe owner fell 5 percent in the third quarter, badly missing estimates.

Luxury

LVMH Results Spell Trouble for Luxury Sector

Fashion revenue at the Louis Vuitton, Dior and Loewe owner fell 5 percent in the third quarter, badly missing estimates.


Fashion Week

Top 10 Shows of the Season

BoF editors select the best shows of the Spring-Summer 2025 season.

Fashion Week

Top 10 Shows of the Season

BoF editors select the best shows of the Spring-Summer 2025 season.


Fashion Week

At Paris Fashion Week, Fear and Fearlessness

Amid a market slowdown, designers mostly played it safe, but a handful of creative risk-takers came out on top, reports Angelo Flaccavento.

Fashion Week

At Paris Fashion Week, Fear and Fearlessness

Amid a market slowdown, designers mostly played it safe, but a handful of creative risk-takers came out on top, reports Angelo Flaccavento.


Fashion Week

In Paris, the Boys Can’t Help It!

Fearless idiosyncrasy is an irresistible asset for Jonathan Anderson at Loewe and Daniel Roseberry at Schiaparelli, writes Tim Blanks.

Fashion Week

In Paris, the Boys Can’t Help It!

Fearless idiosyncrasy is an irresistible asset for Jonathan Anderson at Loewe and Daniel Roseberry at Schiaparelli, writes Tim Blanks.


Partner Content

How to Work With Creators and Their Communities on TikTok

As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.

Partner Content

How to Work With Creators and Their Communities on TikTok

As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.


Global Markets

Why Luxury Brands Are Investing in China’s Art Scene

Chanel, Prada, Hermès, Loewe and Louis Vuitton have been collaborating with museums, artists and art fairs in China to generate marketing buzz and expand their client base amid a slowdown in the key luxury market.

Global Markets

Why Luxury Brands Are Investing in China’s Art Scene

Chanel, Prada, Hermès, Loewe and Louis Vuitton have been collaborating with museums, artists and art fairs in China to generate marketing buzz and expand their client base amid a slowdown in the key luxury market.


Fashion Week

In Paris, a Season of Big and Small

A sense of monumental scale dominated the Paris men’s shows, but bigger wasn’t always better, writes Angelo Flaccavento.

Fashion Week

In Paris, a Season of Big and Small

A sense of monumental scale dominated the Paris men’s shows, but bigger wasn’t always better, writes Angelo Flaccavento.


Luxury

The Fashion System Is Creaking. Will It Collapse?

Lately, something has not been feeling quite right in fashion. First Kering, and now LVMH and Chanel, seem to be creeping into crisis management mode.

Luxury

The Fashion System Is Creaking. Will It Collapse?

Lately, something has not been feeling quite right in fashion. First Kering, and now LVMH and Chanel, seem to be creeping into crisis management mode.


Media

At the Met Gala, the Fantasy Was Intact

Despite threats of disruption from protests, the Condé Nast union and TikTok’s legal woes, the event continued as planned with attendees dazzling in bespoke and archival ensembles.

Media

At the Met Gala, the Fantasy Was Intact

Despite threats of disruption from protests, the Condé Nast union and TikTok’s legal woes, the event continued as planned with attendees dazzling in bespoke and archival ensembles.