Hermès
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.
Op-Ed | What’s Behind the Slump in China’s Luxury Sales?
The key question is whether the drop is due to a weakening economy or a shift in consumer perception towards luxury items as mere commodities.
Op-Ed | What’s Behind the Slump in China’s Luxury Sales?
The key question is whether the drop is due to a weakening economy or a shift in consumer perception towards luxury items as mere commodities.
Is This an Inflection Point for Luxury Fashion?
As the fashion industry takes a breather in August, luxury brands grapple with creative leadership gaps, plummeting profits, and evolving consumer priorities, raising questions about whether current struggles signal a permanent shift in the market landscape, writes Imran Amed.
Is This an Inflection Point for Luxury Fashion?
As the fashion industry takes a breather in August, luxury brands grapple with creative leadership gaps, plummeting profits, and evolving consumer priorities, raising questions about whether current struggles signal a permanent shift in the market landscape, writes Imran Amed.
Luxury Heir Alleges His $13 Billion Hermès Fortune Has Vanished
A Swiss court has dismissed Hermès heir Nicolas Puech’s claims against his former wealth manager over the alleged loss of his fortune, leaving the fate of his significant stake in the luxury brand uncertain.
Luxury Heir Alleges His $13 Billion Hermès Fortune Has Vanished
A Swiss court has dismissed Hermès heir Nicolas Puech’s claims against his former wealth manager over the alleged loss of his fortune, leaving the fate of his significant stake in the luxury brand uncertain.
Hermès Outshines Rivals With Big Sales Jump
Sales at the French luxury group grew to €3.7 billion ($4.02 billion), a 13 percent organic sales rise that strips out currency fluctuations.
Hermès Outshines Rivals With Big Sales Jump
Sales at the French luxury group grew to €3.7 billion ($4.02 billion), a 13 percent organic sales rise that strips out currency fluctuations.
Kering, LVMH and Hermès Confront Luxury’s ‘Underconsumption’ Problem
All three companies will report results amid a sharp downturn in demand in key markets. That, plus the Olympics kick off in Paris.
Kering, LVMH and Hermès Confront Luxury’s ‘Underconsumption’ Problem
All three companies will report results amid a sharp downturn in demand in key markets. That, plus the Olympics kick off in Paris.
The BoF Brand Magic Index: Volume 2
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
The BoF Brand Magic Index: Volume 2
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
Why Luxury Brands Can’t Shake the Controversy Around Exotic Skins
Companies like Hermès, Kering and LVMH say they have spent millions to ensure they are sourcing crocodile and snakeskin leathers responsibly. But critics say incidents like the recent smuggling conviction of designer Nancy Gonzalez show loopholes persist despite tightening controls.
Why Luxury Brands Can’t Shake the Controversy Around Exotic Skins
Companies like Hermès, Kering and LVMH say they have spent millions to ensure they are sourcing crocodile and snakeskin leathers responsibly. But critics say incidents like the recent smuggling conviction of designer Nancy Gonzalez show loopholes persist despite tightening controls.
The Prada Exception: How the Trend-Setting Group Bucked Luxury’s Uneven Slowdown
This week, Prada and Miu Miu reported strong sales as LVMH slowed and Kering retreated sharply. In fashion’s so-called “quiet luxury” moment, consumers may care less about whether products have logos and more about what those logos stand for.
The Prada Exception: How the Trend-Setting Group Bucked Luxury’s Uneven Slowdown
This week, Prada and Miu Miu reported strong sales as LVMH slowed and Kering retreated sharply. In fashion’s so-called “quiet luxury” moment, consumers may care less about whether products have logos and more about what those logos stand for.
Hermès Defies Luxury Slowdown With Sales Jump in China
Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector.
Hermès Defies Luxury Slowdown With Sales Jump in China
Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector.