Hermès
Why Brands Are Revisiting Old Advertising Campaigns
Instagram influencers aren’t the only ones posting throwback content. Lockdown measures are prompting brands like Louis Vuitton, Saint Laurent and Versace to revisit their archives.
Why Brands Are Revisiting Old Advertising Campaigns
Instagram influencers aren’t the only ones posting throwback content. Lockdown measures are prompting brands like Louis Vuitton, Saint Laurent and Versace to revisit their archives.
For Luxury, Hope Springs Eternal
Investors in the sector are looking beyond a troublesome second quarter to greener pastures in the second half of 2020.
For Luxury, Hope Springs Eternal
Investors in the sector are looking beyond a troublesome second quarter to greener pastures in the second half of 2020.
Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.
LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.
Luxury Brands Never Embraced E-Commerce in Japan. Now, They’re Regretting It.
LVMH, Kering and Hermès all rely on the country to drive a significant portion of global sales, but the pandemic has exposed the market's Achilles’ heel. Brands need to invest in Japanese e-commerce — and fast.
Op-Ed | 6 Predictions for Luxury in a Post-Virus World
When the coronavirus crisis subsides, the luxury sector will eventually bounce back, but the market will have changed, write Jean-Noël Kapferer and Jean Revis.
Op-Ed | 6 Predictions for Luxury in a Post-Virus World
When the coronavirus crisis subsides, the luxury sector will eventually bounce back, but the market will have changed, write Jean-Noël Kapferer and Jean Revis.
5 Lessons for Brands in Post-Pandemic China
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?
5 Lessons for Brands in Post-Pandemic China
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?
Hermès Weathers Coronavirus Storm Better Than Luxury Rivals
The Parisian house saw a 7.7 percent drop in first-quarter sales compared to declines of 15 percent or more reported by other luxury groups.
Hermès Weathers Coronavirus Storm Better Than Luxury Rivals
The Parisian house saw a 7.7 percent drop in first-quarter sales compared to declines of 15 percent or more reported by other luxury groups.
Consumers' Priorities Have Changed. Can Fashion Keep Up?
This week, everyone will be talking about the return of climate activism, more financial results from luxury brands and retailers experimenting with reopening stores. Get your BoF Professional Cheat Sheet.
Consumers' Priorities Have Changed. Can Fashion Keep Up?
This week, everyone will be talking about the return of climate activism, more financial results from luxury brands and retailers experimenting with reopening stores. Get your BoF Professional Cheat Sheet.
Industry Sees Hope in China, as Coronavirus Takes Toll in the West
Coronavirus is spreading across the world with signs of recovery in Asia offset by growing pandemonium in Europe and the United States.
Industry Sees Hope in China, as Coronavirus Takes Toll in the West
Coronavirus is spreading across the world with signs of recovery in Asia offset by growing pandemonium in Europe and the United States.
Which Retailers Have Been Hit Hardest by the Covid-19 Crash?
Without a reliable revenue stream, retailers with ample cash on hand are better positioned to weather the storm, analysts say. But some categories are faring better than others, like sportswear and heritage luxury.
Which Retailers Have Been Hit Hardest by the Covid-19 Crash?
Without a reliable revenue stream, retailers with ample cash on hand are better positioned to weather the storm, analysts say. But some categories are faring better than others, like sportswear and heritage luxury.
In the Face of a Global Crisis, What Is the Fashion Industry Doing?
From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.
In the Face of a Global Crisis, What Is the Fashion Industry Doing?
From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.