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Gucci

Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.

Gucci
Luxury

Farfetch Teams With Gucci for 'Communities' Initiative

The fast-growing fashion platform is pushing into original content to help solve a key challenge: it offers an ultra-wide product assortment and competitive prices, but lacks a strong brand identity of its own.

Luxury

Farfetch Teams With Gucci for 'Communities' Initiative

The fast-growing fashion platform is pushing into original content to help solve a key challenge: it offers an ultra-wide product assortment and competitive prices, but lacks a strong brand identity of its own.


Luxury

Op-Ed | Why Rihanna’s Fenty Is The End of the Star Designer

Fenty has pushed the idea of the star designer to its logical conclusion — and breaking point. After all, who needs a star designer when you have a real star?

Luxury

Op-Ed | Why Rihanna’s Fenty Is The End of the Star Designer

Fenty has pushed the idea of the star designer to its logical conclusion — and breaking point. After all, who needs a star designer when you have a real star?


Luxury

Behind Burberry’s Big Bet on Its New Monogram

Executives are betting on a new monogram to signal change, boost the brand’s luxury credentials and grow its leather goods offering.

Luxury

Behind Burberry’s Big Bet on Its New Monogram

Executives are betting on a new monogram to signal change, boost the brand’s luxury credentials and grow its leather goods offering.


News & Analysis

The New Rules of Influencer Marketing

As influencer collaborations saturate social feeds and consumers grow increasingly sceptical of social selling, BoF offers tips for cutting through the noise.

News & Analysis

The New Rules of Influencer Marketing

As influencer collaborations saturate social feeds and consumers grow increasingly sceptical of social selling, BoF offers tips for cutting through the noise.


Luxury

The Plan to Turn Versace and Michael Kors Into 'America's LVMH' Begins Now

This week, everyone will be talking about Capri Holdings' plans for Michael Kors and Versace, Serena Williams and Roger Federer at the French Open and the start of swimwear season. Read our BoF Professional Cheat Sheet.

Luxury

The Plan to Turn Versace and Michael Kors Into 'America's LVMH' Begins Now

This week, everyone will be talking about Capri Holdings' plans for Michael Kors and Versace, Serena Williams and Roger Federer at the French Open and the start of swimwear season. Read our BoF Professional Cheat Sheet.


News & Analysis

Why Most Luxury Brands Still Hire Underage Models

While Kering moved to ban all models under 18, some of the biggest fashion companies haven’t followed suit.

News & Analysis

Why Most Luxury Brands Still Hire Underage Models

While Kering moved to ban all models under 18, some of the biggest fashion companies haven’t followed suit.


News & Analysis

Prada Joins Fashion’s Anti-Fur Movement

After a targeted public protest and behind-the-scenes discussions with activist groups, the luxury group will stop using animal fur from Spring/Summer 2020 onwards.

News & Analysis

Prada Joins Fashion’s Anti-Fur Movement

After a targeted public protest and behind-the-scenes discussions with activist groups, the luxury group will stop using animal fur from Spring/Summer 2020 onwards.


News & Analysis

Prada Bans Fur From Catwalk, Bowing to Ethical Fashion Demand

The Italian luxury goods group has vowed to stop the use of fur in line with the changing face of consumer attitude.

News & Analysis

Prada Bans Fur From Catwalk, Bowing to Ethical Fashion Demand

The Italian luxury goods group has vowed to stop the use of fur in line with the changing face of consumer attitude.


News & Analysis

LVMH Takes Majority Stake in Repossi

The French luxury group quietly added to its existing investment in the Italian fine jewellery brand last year, supporting international expansion.

News & Analysis

LVMH Takes Majority Stake in Repossi

The French luxury group quietly added to its existing investment in the Italian fine jewellery brand last year, supporting international expansion.


Retail

Why Farfetch's Free-Spending Ways Have Some Investors Concerned

Tech companies love to spend on customer acquisition. Some analysts worry Farfetch is going a little too far.

Retail

Why Farfetch's Free-Spending Ways Have Some Investors Concerned

Tech companies love to spend on customer acquisition. Some analysts worry Farfetch is going a little too far.