Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


Will Gucci’s Aesthetic Shift Secure Future Success?
In the face of slowing growth, Alessandro Michele presented a cleaner Gucci in Milan yesterday. But the chaotic and wide-ranging collections of seasons past made business sense at a time when culture and trends are more fragmented and fast-moving than ever before. Read our latest in-depth Case Study to find out why.

Will Gucci’s Aesthetic Shift Secure Future Success?
In the face of slowing growth, Alessandro Michele presented a cleaner Gucci in Milan yesterday. But the chaotic and wide-ranging collections of seasons past made business sense at a time when culture and trends are more fragmented and fast-moving than ever before. Read our latest in-depth Case Study to find out why.

Dapper Dan, Adut Akech, Pierpaolo Piccioli and Chika Are Our #BoF500 Cover Stars
For the seventh annual BoF 500, we spotlight the change agents who are helping to create a more inclusive fashion industry.

Dapper Dan, Adut Akech, Pierpaolo Piccioli and Chika Are Our #BoF500 Cover Stars
For the seventh annual BoF 500, we spotlight the change agents who are helping to create a more inclusive fashion industry.

A New Seduction at Gucci
Change was definitely on the menu for Alessandro Michele this season, and the subtle shift delivered some interesting repercussions for the brand — sex and elegance — and possibly his most alluring and accessible collection yet.

A New Seduction at Gucci
Change was definitely on the menu for Alessandro Michele this season, and the subtle shift delivered some interesting repercussions for the brand — sex and elegance — and possibly his most alluring and accessible collection yet.

In Milan, Less Trumps More
From Prada to Gucci, reductionism, simplicity and focus are back in fashion.

In Milan, Less Trumps More
From Prada to Gucci, reductionism, simplicity and focus are back in fashion.

Gucci Faces Backlash for Straitjackets at Milan Show
The model Ayesha Tan Jones wrote "mental health is not fashion" on her hands during fashion show.

Gucci Faces Backlash for Straitjackets at Milan Show
The model Ayesha Tan Jones wrote "mental health is not fashion" on her hands during fashion show.

Off-White, Balenciaga and the End of a Fashion Cycle
This week, everyone will be talking about Off-White and Balenciaga at Paris Fashion Week, France's proposed law to ban destruction of unsold consumer goods and Nike's latest results. Read our BoF Professional Cheat Sheet.

Off-White, Balenciaga and the End of a Fashion Cycle
This week, everyone will be talking about Off-White and Balenciaga at Paris Fashion Week, France's proposed law to ban destruction of unsold consumer goods and Nike's latest results. Read our BoF Professional Cheat Sheet.

Case Study | Decoding Gucci’s Merchandising Success
In our latest in-depth Case Study, BoF examines the business case for Alessandro Michele’s chaotic and wide-ranging collections in an era where culture and trends are more fragmented and fast-moving than ever before.

Case Study | Decoding Gucci’s Merchandising Success
In our latest in-depth Case Study, BoF examines the business case for Alessandro Michele’s chaotic and wide-ranging collections in an era where culture and trends are more fragmented and fast-moving than ever before.

Instagram Does Matter in China. Here's How Brands Can Use It.
The app may be blocked, but it can still boost a brand’s presence in the mainland.

Instagram Does Matter in China. Here's How Brands Can Use It.
The app may be blocked, but it can still boost a brand’s presence in the mainland.

How I Became… Director of Men’s and Womenswear Buying at Browns
With a buying career that spans Net-a-Porter, Harvey Nichols and now Farfetch-backed Browns, Ida Petersson talks about taking pride in your work, the significance of workplace psychology and what not to do at fashion week.

How I Became… Director of Men’s and Womenswear Buying at Browns
With a buying career that spans Net-a-Porter, Harvey Nichols and now Farfetch-backed Browns, Ida Petersson talks about taking pride in your work, the significance of workplace psychology and what not to do at fashion week.

Versace, Fendi and Gucci Have Something to Prove at Milan Fashion Week
This week, everyone will be talking about Milan Fashion Week and H&M's latest sales update. Read our BoF Professional Cheat Sheet.

Versace, Fendi and Gucci Have Something to Prove at Milan Fashion Week
This week, everyone will be talking about Milan Fashion Week and H&M's latest sales update. Read our BoF Professional Cheat Sheet.