Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.


Stradivarius Is the Cheaper Zara Americans Can't Have
The Spanish fashion brand has opened 900 stores, but has yet to try to conquer the U.S. market.

Stradivarius Is the Cheaper Zara Americans Can't Have
The Spanish fashion brand has opened 900 stores, but has yet to try to conquer the U.S. market.

Gap Profit Tops Estimates as Old Navy Holiday Sales Increase
Gap Inc., the biggest U.S. apparel-focused retailer, posted preliminary fourth-quarter earnings that topped analysts’ estimates as sales gains at its discount Old Navy stores made up for weakness at its namesake brand.

Gap Profit Tops Estimates as Old Navy Holiday Sales Increase
Gap Inc., the biggest U.S. apparel-focused retailer, posted preliminary fourth-quarter earnings that topped analysts’ estimates as sales gains at its discount Old Navy stores made up for weakness at its namesake brand.

Power Moves | Ariel Foxman, Rebekka Bay Exits Gap, Michael Kliger to MyTheresa, James Scully, Mango
BoF compiles the most important professional moves of the week.

Power Moves | Ariel Foxman, Rebekka Bay Exits Gap, Michael Kliger to MyTheresa, James Scully, Mango
BoF compiles the most important professional moves of the week.

Pop Quiz | Lucky Blue Smith, Prada, Tory Burch
How well have you read your BoF this week? Test your knowledge of all of the latest news and analysis from around the world of fashion in our Pop Quiz, which covers Lucky Blue Smith, Prada, Tory Burch and more.

Pop Quiz | Lucky Blue Smith, Prada, Tory Burch
How well have you read your BoF this week? Test your knowledge of all of the latest news and analysis from around the world of fashion in our Pop Quiz, which covers Lucky Blue Smith, Prada, Tory Burch and more.

Rebekka Bay Exits Gap
Rebekka Bay has left her position as executive vice president and creative director of the long-ailing American brand Gap.

Rebekka Bay Exits Gap
Rebekka Bay has left her position as executive vice president and creative director of the long-ailing American brand Gap.

Chasing Lucky Blue Smith
At the Paris men’s shows, BoF spends the day with ‘Insta-famous’ male model Lucky Blue Smith, who has attracted a veritable cult on social media.

Chasing Lucky Blue Smith
At the Paris men’s shows, BoF spends the day with ‘Insta-famous’ male model Lucky Blue Smith, who has attracted a veritable cult on social media.

Do Fashion Trends Still Exist?
What has become of the traditional fashion trend, now that fashion seasons have multiplied and blurred into an almost constant stream of ‘newness’ and an Instagram post can make a look go viral overnight?

Do Fashion Trends Still Exist?
What has become of the traditional fashion trend, now that fashion seasons have multiplied and blurred into an almost constant stream of ‘newness’ and an Instagram post can make a look go viral overnight?

US Retailers’ December Sales Beat Estimates Amid Job Growth
U.S. retailers including L Brands Inc., Pier 1 Imports Inc. and Gap Inc. posted December same-store sales that topped analysts’ estimates as improving employment and falling gas prices encouraged shoppers to spend on gifts.

US Retailers’ December Sales Beat Estimates Amid Job Growth
U.S. retailers including L Brands Inc., Pier 1 Imports Inc. and Gap Inc. posted December same-store sales that topped analysts’ estimates as improving employment and falling gas prices encouraged shoppers to spend on gifts.

The Year Fashion Woke Up
This year, ethics and sustainability finally became a priority for a range of influential players, from major high street retailers to luxury conglomerates.

The Year Fashion Woke Up
This year, ethics and sustainability finally became a priority for a range of influential players, from major high street retailers to luxury conglomerates.

JD.com Gains as Gap Deal Boosts Sales
JD.com Inc. led Chinese e-commerce companies higher in New York after announcing that Gap Inc., the largest U.S. retail chain focused on apparel, opened a store on its sales platform.

JD.com Gains as Gap Deal Boosts Sales
JD.com Inc. led Chinese e-commerce companies higher in New York after announcing that Gap Inc., the largest U.S. retail chain focused on apparel, opened a store on its sales platform.