Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.


Michael Preysman on Iterating Everlane and ‘Fixing’ Fashion Retail
Amidst market reports that Everlane is seeking new investment at a valuation ‘north of $250 million,’ BoF’s Vikram Alexei Kansara talks to the company’s founder about how he built a direct-to-consumer fashion brand rooted in ‘radical transparency.’

Michael Preysman on Iterating Everlane and ‘Fixing’ Fashion Retail
Amidst market reports that Everlane is seeking new investment at a valuation ‘north of $250 million,’ BoF’s Vikram Alexei Kansara talks to the company’s founder about how he built a direct-to-consumer fashion brand rooted in ‘radical transparency.’

Gap Profit Forecast Trails Some Estimates Amid Turnaround Effort
Gap Inc. forecast profit this year that trailed some analysts’ estimates as the company tries to revive sales.

Gap Profit Forecast Trails Some Estimates Amid Turnaround Effort
Gap Inc. forecast profit this year that trailed some analysts’ estimates as the company tries to revive sales.

Primark Finally Discovers Fashion, of the Corporate Sort
Conglomerates were all the rage in the 1960's, but fell out of fashion along with the beehive hairdo. Primark is about to remind us why.

Primark Finally Discovers Fashion, of the Corporate Sort
Conglomerates were all the rage in the 1960's, but fell out of fashion along with the beehive hairdo. Primark is about to remind us why.

Can China End the Illicit ‘Daigou’ Trade?
Lowering import tariffs and tightening customs controls are among the Chinese government’s strategies for curbing "selling agents” who trade in luxury goods at lower prices. Will it work?

Can China End the Illicit ‘Daigou’ Trade?
Lowering import tariffs and tightening customs controls are among the Chinese government’s strategies for curbing "selling agents” who trade in luxury goods at lower prices. Will it work?


Sportswear Is Officially Too Popular for Haute Couture to Ignore
Slowly, sporty garments crept onto men's and women's ready-to-wear runway shows, a trend powerful enough to go upstream rather than trickle down.

Sportswear Is Officially Too Popular for Haute Couture to Ignore
Slowly, sporty garments crept onto men's and women's ready-to-wear runway shows, a trend powerful enough to go upstream rather than trickle down.

Power Moves | Grace Coddington Steps Down, New CEOs at Adidas and Miansai
BoF compiles the most important professional moves of the week.

Power Moves | Grace Coddington Steps Down, New CEOs at Adidas and Miansai
BoF compiles the most important professional moves of the week.

Why David Bowie Was a Technology Visionary
The creative genius foresaw the Internet’s power to transform the world we live in.

Why David Bowie Was a Technology Visionary
The creative genius foresaw the Internet’s power to transform the world we live in.

Trey Laird, Master of the American Brand
The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.

Trey Laird, Master of the American Brand
The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.

Gap Shares Tumble After Sales Plunge at Once-Hot Old Navy Brand
Gap Inc. fell as much as 9.1 percent in late trading after December sales tumbled at its Old Navy chain, which was long seen as the company’s brightest star.

Gap Shares Tumble After Sales Plunge at Once-Hot Old Navy Brand
Gap Inc. fell as much as 9.1 percent in late trading after December sales tumbled at its Old Navy chain, which was long seen as the company’s brightest star.