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Gap

Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.

Gap
News & Analysis

Michael Preysman on Iterating Everlane and ‘Fixing’ Fashion Retail

Amidst market reports that Everlane is seeking new investment at a valuation ‘north of $250 million,’ BoF’s Vikram Alexei Kansara talks to the company’s founder about how he built a direct-to-consumer fashion brand rooted in ‘radical transparency.’

News & Analysis

Michael Preysman on Iterating Everlane and ‘Fixing’ Fashion Retail

Amidst market reports that Everlane is seeking new investment at a valuation ‘north of $250 million,’ BoF’s Vikram Alexei Kansara talks to the company’s founder about how he built a direct-to-consumer fashion brand rooted in ‘radical transparency.’


Financial Markets

Gap Profit Forecast Trails Some Estimates Amid Turnaround Effort

Gap Inc. forecast profit this year that trailed some analysts’ estimates as the company tries to revive sales.

Financial Markets

Gap Profit Forecast Trails Some Estimates Amid Turnaround Effort

Gap Inc. forecast profit this year that trailed some analysts’ estimates as the company tries to revive sales.


News & Analysis

Primark Finally Discovers Fashion, of the Corporate Sort

Conglomerates were all the rage in the 1960's, but fell out of fashion along with the beehive hairdo. Primark is about to remind us why.

News & Analysis

Primark Finally Discovers Fashion, of the Corporate Sort

Conglomerates were all the rage in the 1960's, but fell out of fashion along with the beehive hairdo. Primark is about to remind us why.


Retail

Can China End the Illicit ‘Daigou’ Trade?

Lowering import tariffs and tightening customs controls are among the Chinese government’s strategies for curbing "selling agents” who trade in luxury goods at lower prices. Will it work?

Retail

Can China End the Illicit ‘Daigou’ Trade?

Lowering import tariffs and tightening customs controls are among the Chinese government’s strategies for curbing "selling agents” who trade in luxury goods at lower prices. Will it work?


Fashion Week

The Death of Rock

The designer transformed his Bowery store into a funhouse.

Fashion Week

The Death of Rock

The designer transformed his Bowery store into a funhouse.


Fashion Week

Sportswear Is Officially Too Popular for Haute Couture to Ignore

Slowly, sporty garments crept onto men's and women's ready-to-wear runway shows, a trend powerful enough to go upstream rather than trickle down.

Fashion Week

Sportswear Is Officially Too Popular for Haute Couture to Ignore

Slowly, sporty garments crept onto men's and women's ready-to-wear runway shows, a trend powerful enough to go upstream rather than trickle down.


Workplace & Talent

Power Moves | Grace Coddington Steps Down, New CEOs at Adidas and Miansai

BoF compiles the most important professional moves of the week.

Workplace & Talent

Power Moves | Grace Coddington Steps Down, New CEOs at Adidas and Miansai

BoF compiles the most important professional moves of the week.


News & Analysis

Why David Bowie Was a Technology Visionary

The creative genius foresaw the Internet’s power to transform the world we live in.

News & Analysis

Why David Bowie Was a Technology Visionary

The creative genius foresaw the Internet’s power to transform the world we live in.


Marketing

Trey Laird, Master of the American Brand

The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.

Marketing

Trey Laird, Master of the American Brand

The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.


Financial Markets

Gap Shares Tumble After Sales Plunge at Once-Hot Old Navy Brand

Gap Inc. fell as much as 9.1 percent in late trading after December sales tumbled at its Old Navy chain, which was long seen as the company’s brightest star.

Financial Markets

Gap Shares Tumble After Sales Plunge at Once-Hot Old Navy Brand

Gap Inc. fell as much as 9.1 percent in late trading after December sales tumbled at its Old Navy chain, which was long seen as the company’s brightest star.