Chanel
Chanel is a French luxury fashion house founded by Gabrielle "Coco" Chanel in Paris in 1910. The company is privately owned by the Wertheimer family and headquartered in Paris.


Why Luxury Brands Are Pivoting to Athletes
In the key China market, sports stars are an increasingly popular choice for luxury brands aiming to broaden their appeal while limiting their exposure to scandal-prone entertainers.

Why Luxury Brands Are Pivoting to Athletes
In the key China market, sports stars are an increasingly popular choice for luxury brands aiming to broaden their appeal while limiting their exposure to scandal-prone entertainers.

The BoF Podcast | Adut Akech’s Journey From Refugee Camp to Runway
From living in a Kenyan refugee camp to travelling the globe as an international top model, the industry’s name to watch reveals her journey.

The BoF Podcast | Adut Akech’s Journey From Refugee Camp to Runway
From living in a Kenyan refugee camp to travelling the globe as an international top model, the industry’s name to watch reveals her journey.

Paris: The Final Day — Last Women Standing
Miuccia Prada tells her own story at Miu Miu. How much of Virginie Viard’s is in Chanel?

Paris: The Final Day — Last Women Standing
Miuccia Prada tells her own story at Miu Miu. How much of Virginie Viard’s is in Chanel?
Thoroughly Modern Gabrielle
A landmark exhibition at London’s Victoria & Albert Museum and an upcoming Métiers d’Art show in Manchester are part of Chanel’s ‘British moment,’ president of fashion Bruno Pavlovsky tells Tim Blanks.
Thoroughly Modern Gabrielle
A landmark exhibition at London’s Victoria & Albert Museum and an upcoming Métiers d’Art show in Manchester are part of Chanel’s ‘British moment,’ president of fashion Bruno Pavlovsky tells Tim Blanks.

Introducing The BoF Brand Magic Index
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

Introducing The BoF Brand Magic Index
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

How Luxury Finally Cracked TikTok
Higher-end fashion labels have become more prolific on the short-form video app in 2023. BoF unpacks how brands are growing buzz on TikTok.

How Luxury Finally Cracked TikTok
Higher-end fashion labels have become more prolific on the short-form video app in 2023. BoF unpacks how brands are growing buzz on TikTok.

Explainer: How Russia’s Wartime Fashion Market Works
Russia’s invasion of Ukraine has been devastating for businesses in Kyiv and changed the dynamics of the fashion industry in Moscow more profoundly than anyone expected early last year.

Explainer: How Russia’s Wartime Fashion Market Works
Russia’s invasion of Ukraine has been devastating for businesses in Kyiv and changed the dynamics of the fashion industry in Moscow more profoundly than anyone expected early last year.
Why Fashion Brands and Wealthy Americans (Still) Love London
The British economy may be in the doldrums, but London remains a magnet for international fashion brands and American tourists, writes Imran Amed.
Why Fashion Brands and Wealthy Americans (Still) Love London
The British economy may be in the doldrums, but London remains a magnet for international fashion brands and American tourists, writes Imran Amed.

Chanel-Backed Traceability Company Raises $57 Million
Oritain has carved out a leading position helping brands and the US government detect the origin of commodities like cotton, coffee and leather. Investors are betting tightening regulation will turbocharge growth.

Chanel-Backed Traceability Company Raises $57 Million
Oritain has carved out a leading position helping brands and the US government detect the origin of commodities like cotton, coffee and leather. Investors are betting tightening regulation will turbocharge growth.

Why Does Fashion Need Haute Couture?
On Monday at 10 a.m., a swarm of extremely well-heeled clients — dressed in Schiaparelli looks, holding Schiaparelli bags and wearing bright gold Schiaparelli jewellery, often the same pieces, from the same collections — proceeded en masse into the Petit Palais in Paris.

Why Does Fashion Need Haute Couture?
On Monday at 10 a.m., a swarm of extremely well-heeled clients — dressed in Schiaparelli looks, holding Schiaparelli bags and wearing bright gold Schiaparelli jewellery, often the same pieces, from the same collections — proceeded en masse into the Petit Palais in Paris.