Exclusive: The Inside Story of Carhartt WIP’s Fashion AscentCarhartt Work In Progress


Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections.
Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does.
Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world.
The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators.
Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.
Carhartt Workwear remains a separate entity with headquarters in the USA.
Link to Carhartt WIP GDPR: https://www.carhartt-wip.com/de/service/privacy
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Florence, Italy
Berlin, Kreuzberg
Hamburg, Germany
Murgenthal, Switzerland
Parndorf, Austria
Parndorf, Austria
Munich, Germany
Exclusive: The Inside Story of Carhartt WIP’s Fashion Ascent
Exclusive: The Inside Story of Carhartt WIP’s Fashion Ascent
In his first interview since taking over as CEO, Wilfried Atzert opens up about his rise from the shop floor to the top job, and his plans to grow the brand without losing its underground credibility.

Exclusive: The Inside Story of Carhartt WIP’s Fashion Ascent
In his first interview since taking over as CEO, Wilfried Atzert opens up about his rise from the shop floor to the top job, and his plans to grow the brand without losing its underground credibility.