Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.


How Much Does Brand DNA Matter?
Heritage is a key element of the luxury playbook. But in a world where newness matters more than ever, blockbuster labels like Gucci are taking a more flexible approach to brand DNA.

How Much Does Brand DNA Matter?
Heritage is a key element of the luxury playbook. But in a world where newness matters more than ever, blockbuster labels like Gucci are taking a more flexible approach to brand DNA.

What Not to Do at the Beginning of Your Career
BoF shares insider tips from industry experts including Lucinda Chambers and Drew Elliott.

What Not to Do at the Beginning of Your Career
BoF shares insider tips from industry experts including Lucinda Chambers and Drew Elliott.

Francesca Bellettini, Huda Kattan, Adut Akech, Michèle Lamy and Kalpona Akter Are the Latest Speakers for VOICES 2018
The five power women are the latest names to join an exciting and inspirational group of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK later this month.

Francesca Bellettini, Huda Kattan, Adut Akech, Michèle Lamy and Kalpona Akter Are the Latest Speakers for VOICES 2018
The five power women are the latest names to join an exciting and inspirational group of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK later this month.

Alibaba and JD.com Battle for Luxury Goods Market
The Chinese e-commerce giants are taking their battle for relevance in the lucrative luxury-goods market to a new level, as they aim to crack e-commerce tie-ups with top brands that usually shun selling through third parties.

Alibaba and JD.com Battle for Luxury Goods Market
The Chinese e-commerce giants are taking their battle for relevance in the lucrative luxury-goods market to a new level, as they aim to crack e-commerce tie-ups with top brands that usually shun selling through third parties.

Versace Merges Diffusion Lines
The Italian luxury brand will fold Versus into its Versace Jeans label, phasing out Versace Collection.

Versace Merges Diffusion Lines
The Italian luxury brand will fold Versus into its Versace Jeans label, phasing out Versace Collection.

Tapestry, One Year In
Chief executive Victor Luis talks China, challenges at Stuart Weitzman and high hopes for Kate Spade New York.

Tapestry, One Year In
Chief executive Victor Luis talks China, challenges at Stuart Weitzman and high hopes for Kate Spade New York.

Why IGTV Is Still a Question Mark for Luxury Brands
Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.

Why IGTV Is Still a Question Mark for Luxury Brands
Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.

Why Kering Is Buying Back Its Shares
The French luxury conglomerate plans to buy back up to 1 percent of its share capital over a 12-month period.

Why Kering Is Buying Back Its Shares
The French luxury conglomerate plans to buy back up to 1 percent of its share capital over a 12-month period.

Richemont, Alibaba Join Forces on Retail Platform for China
The strategic partnership will feature retail offerings of Yoox Net-a-Porter Group to Chinese consumers.

Richemont, Alibaba Join Forces on Retail Platform for China
The strategic partnership will feature retail offerings of Yoox Net-a-Porter Group to Chinese consumers.

Kering Shares Jump, Buoying Luxury Peers With Bullish China View
Shares in luxury group, which had been particularly hit in the past three months over worries Gucci was running out of steam, were up 8.2 percent.

Kering Shares Jump, Buoying Luxury Peers With Bullish China View
Shares in luxury group, which had been particularly hit in the past three months over worries Gucci was running out of steam, were up 8.2 percent.