Agenda-setting intelligence, analysis and advice for the global fashion community.

The Metaverse Crash Is Exactly the Moment to Take the Metaverse Seriously

Many of the high-flying concepts and companies that led the charge into the metaverse and web3 have come crashing down to earth. Ironically, this makes it exactly the right time to take these visions of the future seriously, argues Doug Stephens.

Many of the very same technologies concepts and companies that were leading the charge into the metaverse have coming crashing down to earth. — Many of the concepts and companies that led the charge into the metaverse have coming crashing down to earth. (Shutterstock)

Doug Stephens

15 December 2022

It wasn’t long ago that the global business community was transfixed by the metaverse and web3, the buzzy hypothesis that the next generation of the internet would give rise to a collective, persistent, virtual reality built on a blockchain-based foundation. Now, another kind of reality is settling in: many of the high-flying concepts and companies that drove this vision have coming crashing down to earth.

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The Metaverse Will Radically Change Retail

The coming of a collective, persistent, virtual reality will fundamentally transform how we live and shop, writes retail guru Doug Stephens.

Fashion’s Metaverse Obsession Has Cooled – But Don’t Count the Virtual World Out Yet

Meta’s earnings this week will provide an opportunity for the company to defend its vision for the metaverse. Fashion remains enthusiastic about the concept, though skepticism is growing.

Fashion’s Metaverse Reality Check

The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.

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Which High Street Fashion Brands Are Winning the AI Discovery Battle?

Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?

Why Fashion Doesn’t Talk About How It Uses AI

A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.

Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.

Opinion: Online Shopping Could Be AI’s Next Victim

The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.

This Week: The Oscars Bring Red Carpet Season to a Close; Lululemon Adrift

The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.

The Season That Was: Signals From Fashion’s Front Lines

From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’

Lanvin Deputy CEO Siddhartha Shukla Exits Brand

Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.

The Designers and Brands That Defined the Season | The BoF Podcast

In a post-fashion month debrief, BoF founder Imran Amed and editor-at-large Tim Blanks assess how the biggest houses are bedding in under new creative leadership at Chanel, Gucci, Dior and more.

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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