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Making Apple’s Watch Fashionable

For Apple’s Watch to work, the company will need to harness an ecosystem of fashion and accessories designers as well as an ecosystem of app developers.

Source: Mix Your Watch

By

BoF Team

09 March 2015

Apple is clearly making efforts to engage with the fashion world. Immediately following Monday's special event in San Francisco, the company revealed to BoF that its forthcoming Apple Watch will be sold at custom-designed shop-in-shops at luxury department stores Selfridges, Galeries Lafayette and Isetan, as well as at speciality retailers

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