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Agenda-setting intelligence, analysis and advice for the global fashion community.

Lessons From Trump’s Degrowth Experiment

The US President’s tariffs are effectively achieving what a decade of sustainable fashion campaigning couldn’t accomplish: curbing overconsumption. It won’t result in meaningful environmental gains, argues Kenneth P. Pucker.
US President Donald Trump speaks to media in the Oval Office in April, 2025.
Trump's trade war is expected to help curb overconsumption, something sustainable fashion advocates have long called for. (Chip Somodevilla/Getty Images)

In the space of the last month, America’s climate-denying

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Further Reading

Trump’s Tariffs Change Everything | The Debrief

Sustainability correspondent Sarah Kent and luxury correspondent Simone Stern Carbone discuss the wide-reaching implications of Donald Trump’s historic tariffs on fashion, from consumer behaviour to global supply chains.

About the author
Kenneth Pucker

Kenneth Pucker is a contributing writer at The Business of Fashion. Pucker is an American writer and educator who specialises in sustainability.

In This Article

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