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Agenda-setting intelligence, analysis and advice for the global fashion community.

Tariffs Won’t Kill Fast Fashion, But They Might Kill Sustainable Fashion

Some have hailed America’s escalating trade war as a means to finally curb overconsumption of cheap goods. Instead, the economic hardship its likely to bring on will eviscerate efforts to transform the industry for the better, writes Kenneth P. Pucker.
Female workers produce garments for export at a workshop of a garment manufacturer in Zaozhuang, Shandong province, China on March 8, 2025.
Trump's eye popping tariffs are set to hit manufacturers and workers in countries like China hard. (CFOTO/Future Publishing via Getty Images)

Last Wednesday, Restoration Hardware CEO Gary Friedman was on a call with Wall Street analysts when he asked an associate to share a “live read” on the how the company’s share price was doing.

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Further Reading

Beware Fashion’s Sustainability Retreat

Financial and political volatility are having a chilling effect on the industry’s environmental efforts. But failure to act now will bring bigger risks in the future, writes Kenneth P. Pucker.

About the author
Kenneth Pucker

Kenneth Pucker is a contributing writer at The Business of Fashion. Pucker is an American writer and educator who specialises in sustainability.

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