Op-Ed | What Consumers Really Think About Sustainability

Consumer demand for sustainability is at an all-time high and isn’t going anywhere anytime soon. A recent survey of American consumers by Boston Consulting Group found that 75 percent view sustainability as “important” or “very important” with more than one-third reporting they have at some point switched from their preferred brand to a more environmentally friendly alternative. And far from diminishing amid the pandemic, environmental concern is actually on the rise. Seventy percent of respondents are now more aware that our climate is affected by human activity than they were before the crisis began.

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