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Sustainability

Op-Ed | Who Pays for Sustainability?

To fund a more sustainable future, the fashion system must become more productive, embracing a supply chain strategy rooted in shared risk, not lowest cost, argues John S. Thorbeck.
Shoppers carry Zara and H&M bags in London, UK. Getty Images.
Shoppers carry Zara and H&M bags in London, UK. Getty Images.
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Sustainability is front and centre in fashion, but there is no consensus on how it will be funded, measured or rewarded. Where will the money come from to unlock the potential of sustainability at meaningful scale? Where are the funds to accelerate innovation, adoption and value creation?

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