Agenda-setting intelligence, analysis and advice for the global fashion community.
Replace “sustainable” with “less bad” in today’s fashion headlines and you get a more accurate picture of reality: “Less Bad Fashion Trends You Need To Know In 2023.” “Less Bad Fashion Influencers Take On Fast Fashion.” “Building a Less Bad Fashion Industry in 2023.” “Less bad” than the status quo is how I have come to make sense of the industry’s attempts to sell itself as more sustainable. But some of fashion’s favourite sustainability solutions can actually result in outcomes that are worse than the status quo.
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