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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Big Brands’ Sustainability Reports Won’t Tell You

For much of the last decade, advocates for sustainable businesses have argued that reporting on ESG measures would lead to a sustainable future. It hasn’t happened, writes Kenneth Pucker.
Big brands sustainability reports leave a lot to be desired, writes Kenneth Pucker.
Big brands sustainability reports leave a lot to be desired, writes Kenneth Pucker. (Getty Images)

A little over a decade ago, an unlikely partnership between American mass market giant

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Further Reading

Measuring Fashion’s Sustainability Gap — Download the Report Now

Brands are talking about sustainability more than ever before, but does their rhetoric stand up to scrutiny? BoF’s new report, The BoF Sustainability Index, benchmarks 15 of the industry’s biggest companies against ambitious environmental and social goals and finds fashion is falling short.

Fashion’s Sustainability Secrets

The industry’s biggest players still aren’t disclosing basic data about environmental and social impact, putting them in the firing line as regulators look to crack down on greenwashing.

About the author
Kenneth Pucker

Kenneth Pucker is a contributing writer at The Business of Fashion. Pucker is an American writer and educator who specialises in sustainability.

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