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Agenda-setting intelligence, analysis and advice for the global fashion community.

Beware Fashion’s Sustainability Retreat

Financial and political volatility are having a chilling effect on the industry’s environmental efforts. But failure to act now will bring bigger risks in the future, writes Kenneth P. Pucker.
A factory dominates the background of an image showing models walking along a catwalk in a grassy field.
The fashion industry's sustainability efforts are under pressure. (BoF Team)

The split screen is unsettling.

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Further Reading

Fashion’s Sustainability Reality Check

Aspirational environmental goals are colliding with the realities of a volatile market, incoming regulation and shifting politics, threatening fragile progress at a critical time.

Fashion’s Confounding Climate Math, Explained

Want to understand why it’s so hard to cut fashion’s planet-warming emissions? Or why consumers say they care about sustainability, but shop like they don’t? Stop thinking in straight lines, writes Kenneth P. Pucker.

About the author
Kenneth Pucker

Kenneth Pucker is a contributing writer at The Business of Fashion. Pucker is an American writer and educator who specialises in sustainability.

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