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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Fashion Isn’t Making Climate Progress and What Needs to Change

Big brands are focused on buzzy, marketable ‘solutions’ and face little accountability for failing to deliver on decarbonisation targets, but there are ways to unlock more effective action, writes Kenneth P. Pucker.
Protesters hold a banner that reads "stop wasting time" during a climate march.
The fashion industry is making little progress towards climate targets, despite the growing risks of inaction. (Charles M. Vella/SOPA Images/LightRocket via Getty Images)

According to the annual

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Further Reading

The State of Fashion 2025: Challenges at Every Turn

The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.

About the author
Kenneth Pucker

Kenneth Pucker is a contributing writer at The Business of Fashion. Pucker is an American writer and educator who specialises in sustainability.

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