Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Op-Ed | Dear Fashion CEOs, Stop Undermining Climate Action

Too many brands have set ambitious emissions goals while their trade associations quietly work to block the regulations needed to achieve them, argues Maxine Bédat.
Piles of clothing at an outdoor waste dumping facility.
In a period of economic and political uncertainty, businesses are stepping back, greenhushing and deprioritising climate programmes. (Getty Images)
By
  • Maxine Bédat

We have reached a pivotal moment in the fashion industry’s understanding of what true

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Beware Fashion’s Sustainability Retreat

Financial and political volatility are having a chilling effect on the industry’s environmental efforts. But failure to act now will bring bigger risks in the future, writes Kenneth P. Pucker.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Sustainability
How fashion can do better for people and the planet.

Fashion Searches For a New Climate Solution

Coach-owner Tapestry’s new carbon-removal partnership and brands making fresh commitments to textile-to-textile recycling startups show an industry searching for ways to address its environmental impact.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON