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Agenda-setting intelligence, analysis and advice for the global fashion community.

Brands Know How to Curb Their Climate Impact. Why Won’t They Do it?

The actors with the most leverage to tackle the challenge are structurally unwilling to change, writes Kenneth P. Pucker.
A panel discussion takes place against a screen that reads "Alliances for a Net Positive Industry" at the Global Fashion Agenda's annual Copenhagen Fashion Summit.
Organisations like the Global Fashion Agenda have detailed how the fashion industry can meet its decarbonisation objectives. (Lars Ronbog/Getty Images for Copenhagen Fashion Summit)

Most of the world’s biggest fashion companies have

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Further Reading

How Much Will Climate Change Cost Fashion?

The industry isn’t planning for rising temperatures and intensifying flooding that could slash export earnings in just a handful of key manufacturing hubs by $65 billion by 2030, a new report finds.

Is Fashion Sleepwalking Into the Climate Crisis?

The extreme and deadly weather experienced around much of the world in July got little mention on big brands’ earnings calls, signalling that investors and executives still aren’t treating climate as an immediate business risk.

About the author
Kenneth Pucker

Kenneth Pucker is a contributing writer at The Business of Fashion. Pucker is an American writer and educator who specialises in sustainability.

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