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Agenda-setting intelligence, analysis and advice for the global fashion community.

Misguided Regulation Is Putting the Sustainable Fashion Movement at Risk

A backlash against complex and costly new rules is threatening Europe’s pioneering efforts to make the industry operate more responsibly. Failure to address valid criticisms risks undermining the whole endeavour, argues Kenneth P. Pucker.
European Commission president Ursula von der Leyen delivers a speech during the Green New Deal summit in 2023.
European Commission president Ursula von der Leyen delivers a speech during the Green New Deal summit in 2023. Now the earth-friendly policy agenda the EU has pursued since 2020 is facing a backlash. (Michal Cizek / AFP via Getty Images)

For the last five years, the

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Kenneth Pucker

Kenneth Pucker is a contributing writer at The Business of Fashion. Pucker is an American writer and educator who specialises in sustainability.

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