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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Amazon Fashion Should Buy Farfetch

This week BoF reported that Farfetch is seeking a ‘white knight’ to avoid collapse. A deal with Amazon could be the answer, writes Imran Amed.
Farfetch's Creative Operations Centre in Matosinhos, Portugal.
Farfetch's Creative Operations Centre in Matosinhos, Portugal. (Shutterstock)

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