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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Truth About Black Buying Power

African Americans are disproportionately interested in fashion goods but brands must end the scourge of ‘shopping while Black’ to seize the opportunity, argues Jason Campbell.
It’s critical that fashion brands clearly acknowledge their debt to Black people. Shutterstock.
African American consumers are 31 percent more likely than the general population to spend $500 or more on a handbag, according to Nielsen surveys. Shutterstock.

African Americans are a powerful consumer group, wielding $1.3 trillion in annual spending power, up 114 percent from 2000, according to Nielsen.

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