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The Question No One Is Asking About the Metaverse

Is the metaverse good for the world? Retailers must bake environmental and social awareness into their strategies from the start, argues Doug Stephens.

Vans in the metaverse — Vans collaborated with online gaming platform Roblox. (Roblox)

By

Doug Stephens

13 January 2022

There may be no consumer technology prospect driving more discussion and investment right now than the metaverse, and for good reason. The metaverse — essentially a parallel reality consisting of connected and interoperable worlds, brought to life by technologies including augmented and virtual reality, with commercial activity underpinned by the blockchain — has the potential to alter, not only our consumer lives, but our entire way of living.

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Further Reading

The Metaverse Will Radically Change Retail

The coming of a collective, persistent, virtual reality will fundamentally transform how we live and shop, writes retail guru Doug Stephens.

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