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The Metaverse Will Radically Change Retail

The coming of a collective, persistent, virtual reality will fundamentally transform how we live and shop, writes retail guru Doug Stephens.
Gucci Roblox
Gucci has been experimenting with Roblox, a gaming platform popular with pre-teens. Roblox.
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American venture capitalist Chris Dixon once said, “The next big thing will start out looking like a toy,” an observation, he believes, sits at the heart of why we frequently discount innovations that, only in hindsight, prove to be instruments of momentous technical and societal change.

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