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Agenda-setting intelligence, analysis and advice for the global fashion community.

Op-Ed | The Rise of the Unwasteful Brand

A profitable, multi-trillion dollar fashion industry populated with brands that generate minimal economic and environmental waste is within our reach, argues Lawrence Lenihan.
A profitable, multi-trillion dollar fashion industry populated with brands that generate minimal economic and environmental waste is within our reach, argues Lawrence Lenihan.
A profitable, multi-trillion dollar fashion industry populated with brands that generate minimal economic and environmental waste is within our reach, argues Lawrence Lenihan. (Getty Images)
By
  • Lawrence Lenihan

“There will never be another start-up fashion brand that will reach $1 billion in revenue.” I wrote those words ten years ago in an op-ed entitled “

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Further Reading

Op-Ed | The End of the $1 Billion Fashion Brand

Armed with huge sums of money invested at sky-high valuations, fashion start-ups are setting themselves up for failure. But with the right capital structure, any company that can build a brand that delights its customers can be an economic win for all involved, argues Lawrence Lenihan.

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