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Op-Ed | The Key Element Most Brands Miss About Genderless Fashion

Labels from Gucci to Altuzarra to Calvin Klein appear eager to sell to nonbinary consumers. But while brands often get the language around gender right, they need to give the same care to the clothes themselves, particularly how they fit, argues José Criales-Unzueta.
Social media campaigns by Altu and Heron Preston for Calvin Klein.
Social media campaigns by Altu and Heron Preston for Calvin Klein. Source: @altu.world @calvinklein.

In fashion, trans and gender-non-conforming people are often the inspiration but rarely the intended customer.

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Further Reading

GQ’s New Masculinity Goes Global

Global editors Will Welch and Adam Baidawi tell BoF about how they aim to bring American GQ’s take on masculinity to the magazine’s international editions as part of Condé Nast’s new global strategy.

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