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Op-Ed | H&M’s Monkey Ad: Racist, Tone Deaf or Just Plain Stupid?

Large companies can't afford to be tone deaf or culturally naïve in a global and digitally connected world, argues Jette Kristiansen.  
H&M offended shoppers when a children’s hoodie emblazoned with the phrase “coolest monkey in the jungle” was modelled in marketing materials by a young black boy | Source: Courtesy
By
  • Jette Kristiansen

STOCKHOLM, Sweden — 

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