In Retail, Discovery Is Dying

The fundamental thesis behind Apple’s iTunes Store rested on the belief that the music industry was a racket and consumers were the victims. Steve Jobs was adamant that consumers wanted, and deserved, to be free to download individual songs at an affordable price without having to drive to the store and pay the small ransom being asked for CDs. This made practical sense, given that most albums contained a couple of hits at best. Why buy 12 songs when only two are popular? Consumers clearly agreed, making iTunes the jukebox of a generation.

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