Agenda-setting intelligence, analysis and advice for the global fashion community.

Human Creativity Is Key to Winning the AI Revolution

Over the next decade, artificial intelligence will bring unprecedented cost savings to the retail sector. The era’s winners will be those that re-invest these savings in human imagination.

Two people facing each other. The one on the left with a machine brain and cogs visible and the one on the right with a human face. — Over the next decade, artificial intelligence will bring unprecedented cost savings to the retail sector. The era’s winners will re-invest those savings in human imagination, writes Doug Stephens. (Getty Images)

Doug Stephens

05 April 2023

Companies across the global retail sector are poised to become the beneficiaries of a historic windfall: an unprecedented boost to the bottom-line courtesy of artificial intelligence. It’s safe to say that few, if any, technological revolutions have reshaped retail workforces, business processes and P&Ls like the coming AI revolution will do.

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In This Article

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